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Clay vs Klipy

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price
Clay from $167/mo, Klipy from $39/seat/mo — different billing units, so no direct winner
Free plan
Both have one
Public API
Both have one
Higher Trust score
Clay — 94 vs 87 for Klipy
Best fit
Clay: Outbound teams that need firmographic, contact and intent data from several vendors in one list · Klipy: small sales teams that want drafting without autonomous sending

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactClayKlipy
CategorySales Intelligence & EnrichmentAI SDRs & Sales Agents
Pricing modelFreemiumFreemium
Starts at$167/mo$39/seat/mo
Public APIYesYes
Trust score94 / 10087 / 100
PlatformsWeb, APIWeb, API
CompanyClay Labs Inc.Vire KLL Inc.
Launched20172024
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

  • Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
  • Claygent runs open web research per row with a prompt, not just database lookups
  • Free plan has unlimited seats and tables, so a team can trial it without buying seats
  • Large integration and template ecosystem, and the company is well funded

Cons

  • Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
  • Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
  • The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
  • Overage billing makes the monthly bill hard to forecast

Klipy

Klipy's design decision is the interesting one: the agent drafts, a person approves, and nothing leaves without a click. That makes it far safer to point at a live inbox than most autonomous SDR tools, and the token meter means an unused draft is not billed. The cost is that it will not save you the review time, and at $39 a seat plus token overage the price scales with how much you actually approve.

Pros

  • Every action is queued for human approval before it sends
  • Two-way sync with Pipedrive, Attio, HubSpot and Salesforce by tier
  • Free tier is a standing plan, not a trial, with one seat and 200 tokens
  • Billing is by approved action, so discarded drafts cost nothing

Cons

  • Salesforce sync, PII masking and audit logs sit on the $149 tier
  • No annual billing, so no discount for committing
  • Token overage at $0.10 makes heavy months hard to forecast
  • Three-founder company, so support depth is limited

Which one fits

Choose Clay if you need

  • Outbound teams that need firmographic, contact and intent data from several vendors in one list
  • GTM engineers automating research and personalisation per account with prompts and agents
  • RevOps groups wiring job-change and funding signals into their CRM

Choose Klipy if you need

  • small sales teams that want drafting without autonomous sending
  • founders keeping a CRM current without an ops hire
  • teams already on Pipedrive, Attio or HubSpot

Clay vs Klipy: the questions people ask

Is Clay cheaper than Klipy?

They charge in different units, so there is no like-for-like answer: Clay starts at $167/mo, Klipy at $39/seat/mo. Entry price is the lowest paid plan as we last verified it.

Does Clay or Klipy have a free tier?

Both: Clay has a free tier, and Klipy has a free tier.

Which has a public API, Clay or Klipy?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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