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Alsona vs Clay

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
Alsona — $99/mo vs $167/mo for Clay
Free plan
Only Clay (Alsona has paid plans only)
Public API
Both have one
Best fit
Alsona: Outbound teams that want a trigger before they write · Clay: Outbound teams that need firmographic, contact and intent data from several vendors in one list
Trust score
About even — Alsona 95, Clay 94

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactAlsonaClay
CategoryAI SDRs & Sales AgentsSales Intelligence & Enrichment
Pricing modelPaidFreemium
Starts at$99/mo$167/mo
Public APIYesYes
Trust score95 / 10094 / 100
PlatformsWeb, APIWeb, API
CompanyAlsona LLCClay Labs Inc.
Launched—2017
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Alsona

The signal sources are the interesting part: podcasts and review-site activity are harder to buy off the shelf than funding and hiring data. Everything downstream is a competent but unremarkable multichannel sequencer, and the headline reply-rate comparison is the vendor's own number.

Pros

  • Monitors podcast appearances and review sites, not just funding and hiring feeds
  • Rotates sending across multiple LinkedIn and email accounts
  • Single inbox for LinkedIn and email replies
  • Named integrations with HubSpot, Salesforce, Pipedrive, Close, Clay and Zapier
  • States an independent SOC 2 audit

Cons

  • No free plan and the trial requires a card
  • Reply-rate and conversion figures are vendor-reported with no methodology
  • Signal coverage outside English-language sources is unstated
  • Delaware registration is the only company detail disclosed; no operating address

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

  • Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
  • Claygent runs open web research per row with a prompt, not just database lookups
  • Free plan has unlimited seats and tables, so a team can trial it without buying seats
  • Large integration and template ecosystem, and the company is well funded

Cons

  • Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
  • Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
  • The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
  • Overage billing makes the monthly bill hard to forecast

Which one fits

Choose Alsona if you need

  • Outbound teams that want a trigger before they write
  • Agencies running LinkedIn and email from rotated sender accounts
  • Small sales teams already on HubSpot, Pipedrive or Close

Choose Clay if you need

  • Outbound teams that need firmographic, contact and intent data from several vendors in one list
  • GTM engineers automating research and personalisation per account with prompts and agents
  • RevOps groups wiring job-change and funding signals into their CRM

Alsona vs Clay: the questions people ask

Is Alsona cheaper than Clay?

On published entry prices, Alsona starts lower — $99/mo against $167/mo for Clay. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Alsona or Clay have a free tier?

Clay has a free tier; Alsona has paid plans only.

Which has a public API, Alsona or Clay?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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