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Clay vs Extruct AI

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
Extruct AI — $49/mo vs $167/mo for Clay
Free plan
Both have one
Public API
Both have one
Higher Trust score
Clay — 94 vs 83 for Extruct AI
Best fit
Clay: Outbound teams that need firmographic, contact and intent data from several vendors in one list · Extruct AI: Sales teams building account lists from a specific ideal-customer description

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactClayExtruct AI
CategorySales Intelligence & EnrichmentSales Intelligence & Enrichment
Pricing modelFreemiumFreemium
Starts at$167/mo$49/mo
Public APIYesYes
Trust score94 / 10083 / 100
PlatformsWeb, APIWeb, API
CompanyClay Labs Inc.Extruct AI
Launched2017—
Last verifiedSep 6, 2026Oct 15, 2026

What our research says

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

  • Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
  • Claygent runs open web research per row with a prompt, not just database lookups
  • Free plan has unlimited seats and tables, so a team can trial it without buying seats
  • Large integration and template ecosystem, and the company is well funded

Cons

  • Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
  • Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
  • The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
  • Overage billing makes the monthly bill hard to forecast

Extruct AI

Extruct is useful when you need a list of companies matching a specific, unusual description and want to see the source behind each match rather than trust an opaque score. It's newer and smaller than the incumbents in this space, so its data coverage outside its curated 10-million-company index is only as good as what live web search turns up.

Pros

  • Cites a source for every company match instead of an unexplained score
  • Combines a curated 10-million-company index with live web search
  • Free plan is usable on its own, not just a time-boxed trial
  • API access is included even on the free tier

Cons

  • Newer entrant competing against established players like ZoomInfo and Apollo on data depth
  • Credit-based pricing means heavy research use gets expensive fast
  • Team and enterprise pricing isn't published, you have to talk to sales

Which one fits

Choose Clay if you need

  • Outbound teams that need firmographic, contact and intent data from several vendors in one list
  • GTM engineers automating research and personalisation per account with prompts and agents
  • RevOps groups wiring job-change and funding signals into their CRM

Choose Extruct AI if you need

  • Sales teams building account lists from a specific ideal-customer description
  • Investors and analysts scanning a market for companies matching a thesis
  • Recruiters sourcing companies rather than individual candidates

Clay vs Extruct AI: the questions people ask

Is Clay cheaper than Extruct AI?

On published entry prices, Extruct AI starts lower — $49/mo against $167/mo for Clay. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Clay or Extruct AI have a free tier?

Both: Clay has a free tier, and Extruct AI has a free tier.

Which has a public API, Clay or Extruct AI?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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