Launched 2010 · Verified Oct 29, 2026

Buffer

Active

Social Media Management Write a reviewUnited StatesEffect1/ 100

Schedules, publishes and analyzes social posts across 12 networks, with an AI assistant for drafting and repurposing included on every plan.

social media scheduling content calendarsocial analyticsai post writerlink in bioFreemium · from $5/mo

Listed on EffectHub · Oct 29, 2026

Web · iOS · Android · Chrome extension · API

Pricing

Pricing model: Freemium
Paid options from: $5/mo
Billing: Monthly

Priced per connected channel: Essentials is $6/channel monthly or $5/channel billed yearly, Team is $12 or $10; the per-channel rate drops above 10 channels. The free plan covers 3 channels with 10 queued posts each; AI Assistant is included on all plans.

Use tool ↗

Overview

About Buffer

Buffer is a social media management tool for planning, scheduling and publishing posts to Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Bluesky, Mastodon, Google Business Profile and Substack, with a content calendar, analytics, a comment inbox and a link-in-bio page. Its AI Assistant brainstorms ideas, rewrites drafts, changes tone or length and turns one post into versions for each network; it is included at no extra cost on every plan, free tier too. Buffer also exposes a GraphQL API and a CLI for agents and automations. The company has been fully remote since 2013 and started in 2010.

Platforms: Web · iOS · Android · Chrome extension · API
API: Yes
Last verified: Oct 29, 2026

Verified sources

Free, Essentials ($6/$5 per channel) and Team ($12/$10 per channel) plans, volume rates, AI Assistant on all plansbuffer.com ↗
AI Assistant brainstorms, rewrites and repurposes posts per networkbuffer.com ↗
Started November 2010, fully remote since 2013buffer.com ↗
Operated by Buffer, Inc., San Francisco, CA addressbuffer.com ↗

Fact check

Is Buffer legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

TLS certificate: Issued by Let's Encrypt, valid until Jan 26, 2027Seen in our own connection to the site on Oct 29, 2026
Last checked: Oct 29, 2026The site answered, but turned our crawler away
On the market since: 2010The vendor's own material, read by us
Operated by: Buffer, Inc., United StatesOur research, card verified Oct 29, 2026

How we collect these records

Editorial verdict

Pros & cons of Buffer

high confidence

Buffer fits solo creators, small businesses and lean agencies who want simple scheduling and analytics with AI help on drafts and no add-on fee. Brands that need social listening, paid-ads management or deep enterprise reporting will outgrow it.

Pros

AI Assistant included on every plan, including free
Per-channel pricing lets you pay only for the networks you use
Covers newer networks such as Bluesky, Threads, Mastodon and Substack
Public GraphQL API and CLI with documented rate limits

Cons

Costs scale with channel count, so many accounts get expensive on Team
Free plan caps the queue at 10 posts per channel and keeps 30 days of insights
No social listening or ad management

Best for

Solo creators and small businesses posting to a handful of networks
Agencies that add and drop client channels and want to pay per channel
Teams that want AI drafting without a separate subscription

Not for

Enterprises needing social listening and advanced reporting
Teams wanting a single flat price for dozens of seats and channels on one bill

Watch out: The $5 headline is per channel and billed yearly; monthly billing is $6 per channel, and Team-only features such as approvals double the per-channel rate.

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