Profound vs Surmado Scout

Profound

Profound is the enterprise end of AI-visibility measurement: it covers more answer engines than most rivals, adds crawler analytics and ChatGPT Shopping that the cheaper trackers lack, and has the funding and customer list to still exist next year. The price is the reason to hesitate - there is no published figure, the free trial is seven days of fifty prompts, and the self-serve agency plan exists only as a line in the FAQ. Mid-market teams will get most of the signal from a tracker with a public price; brands with real budget and a procurement team are the audience here.

Pros

• +Tracks up to nine answer engines, including AI Overviews, Copilot and DeepSeek, not just ChatGPT
• +Agent Analytics shows which AI crawlers visit and cite the site, a layer most trackers skip
• +Prompt Volumes estimates real user questions rather than relying on your own prompt list
• +SOC 2 Type II, SSO and an API, so it passes enterprise review

Cons

• −No published price; the only listed plans are a free trial and a custom Enterprise contract
• −Trial is 7 days, 50 prompts and three engines, with no exports or history
• −No legal entity, address or terms page found on the site
• −The agency plan is named in the FAQ but not in the plan table

Surmado Scout

Scout is useful mainly as an entry point into Surmado's broader website-management business rather than a standalone analytics product; the $50 one-off report is a reasonable way to see if the AI-visibility angle is worth pursuing before committing to a monthly plan.

Pros

• +Checks brand mentions across seven different AI platforms in one report
• +Combines a technical site audit, AI-visibility check and strategy output in a single pass
• +Pay-as-you-go $50 report avoids committing to a subscription up front

Cons

• −Scout is positioned as a feature of Surmado's website business, not a fully independent product
• −14-day access window on the pay-as-you-go report limits ongoing monitoring
• −No detail on how the seven AI platforms are sampled or how often data refreshes

Is Profound cheaper than Surmado Scout?

Surmado Scout starts at $50 once; Profound prices on request, so a quote is the only way to compare.

Which has a public API, Profound or Surmado Scout?

Profound ships a public API, as of our last verification. A public API for Surmado Scout is not confirmed by us — check its developer docs before you plan an integration.