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Omnisend vs tinyAlbert

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Omnisend starts at $11.20, tinyAlbert at $3. Only Omnisend has a free tier. Only Omnisend ships a public API.

OmnisendEmail and SMS marketing for online stores, with AI copy, segmentation and forms built into the existing campaign builder.tinyAlbertShopify app that builds AI-drafted email flows — abandoned cart, welcome series, win-back — from a dashboard.

Side by side

FactOmnisendtinyAlbert
CategoryEmail Marketing & NewslettersEmail Marketing & Newsletters
Pricing modelFreemiumPaid
Starts at$11.20 month$3 month
Public APIYesNo
PlatformsWeb, APIWeb
CompanyUAB OmnisendtinyCo
Launched2014—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Omnisend

This is a mature e-commerce marketing platform that added AI to jobs it already did, which is why the AI features are useful rather than decorative — segments, subject lines and forms are the parts of the workflow that are genuinely tedious. The MCP server is an unusual addition: you can query campaign performance from Claude or ChatGPT and act on it. The pricing headline is misleading in the normal email-marketing way, since the bill tracks your contact count.

Pros

  • AI copy, subject lines, product recommendations and segmentation inside the existing builder
  • MCP server exposes account insights and actions to ChatGPT and Claude
  • Genuine free plan including the AI features, not a trial
  • Native integrations with Shopify, WooCommerce, BigCommerce, Wix and Ecwid plus an open API
  • Named EU company operating since 2014 with published legal entities and a GDPR privacy policy

Cons

  • Price rises with contact count — $11.20 covers only 500 contacts
  • SMS is metered separately on top of the plan
  • Free plan is capped at 500 emails a month, which most active stores exhaust quickly

tinyAlbert

tinyAlbert packages the standard Shopify email-flow playbook — cart recovery, welcome, win-back — behind AI-drafted copy and a usage-based price that undercuts flat monthly email platforms at small list sizes. The tradeoff is that it only exists inside Shopify, and per-100-customer billing means cost is unpredictable as a store's list grows rather than fixed in advance.

Pros

  • Five-plus pre-built flow types (cart, welcome, browse abandonment, win-back, reviews) ready to switch on
  • AI-drafted copy and segmentation rather than blank-template building
  • Usage-based pricing starts very low for small stores
  • 4.9-star Shopify App Store rating with a stated 4,000+ install base

Cons

  • Shopify-only — not usable outside that platform
  • Per-100-customer billing makes total monthly cost hard to predict as a list grows
  • tinyCo's country/headquarters is not disclosed

Which one fits

Choose Omnisend if you need

  • Shopify and WooCommerce stores running email plus SMS
  • Teams who want AI segmentation without leaving the campaign tool
  • Anyone wanting to query campaign data from an AI assistant via MCP

Choose tinyAlbert if you need

  • small Shopify stores wanting automated flows without hand-writing each email
  • merchants who want usage-based pricing instead of a flat monthly fee
  • stores that haven't set up abandoned-cart or welcome flows yet

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