Omnisend
A mature e-commerce marketing platform that added AI to jobs it already did, which is why the AI tools are useful rather than decorative — forms, reports and product picks are the tedious parts of running store email. The catch since September is that the AI now sits behind paid plans and the headline Standard price is a three-month discount, so the real bill starts higher and tracks your contact count. The MCP server, open to every plan, is a genuine extra for anyone who works from Claude or ChatGPT.
Pros
- Forms AI and Reports AI built into the existing builder on Standard, with product recommendations and send-time AI on Pro
- MCP server on every plan, including Free, for checking performance and managing campaigns from ChatGPT or Claude
- Free plan with 500 emails and 250 contacts, not a trial
- 300-plus integrations including Shopify, WooCommerce, BigCommerce and Wix, plus an open API
- Named EU company operating since 2014 with published legal entities
Cons
- The $11.20 Standard headline is a first-three-months discount; the regular rate is $16/mo at 500 contacts
- AI tools are no longer on the free plan, and the recommender is a paid add-on on Standard
- SMS is metered separately on top of the plan
- Price rises with contact count