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Omnisend vs Privy

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Omnisend starts at $11.20, Privy at $30. Only Omnisend has a free tier. Only Omnisend ships a public API.

OmnisendEmail and SMS marketing for online stores, with AI copy, segmentation and forms built into the existing campaign builder.PrivyEmail and SMS marketing platform built for ecommerce stores, with popups and automated flows.

Side by side

FactOmnisendPrivy
CategoryEmail Marketing & NewslettersEmail Marketing & Newsletters
Pricing modelFreemiumPaid
Starts at$11.20 month$30 month
Public APIYesNo
PlatformsWeb, APIWeb
CompanyUAB OmnisendPrivy
Launched20142011
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Omnisend

This is a mature e-commerce marketing platform that added AI to jobs it already did, which is why the AI features are useful rather than decorative — segments, subject lines and forms are the parts of the workflow that are genuinely tedious. The MCP server is an unusual addition: you can query campaign performance from Claude or ChatGPT and act on it. The pricing headline is misleading in the normal email-marketing way, since the bill tracks your contact count.

Pros

  • AI copy, subject lines, product recommendations and segmentation inside the existing builder
  • MCP server exposes account insights and actions to ChatGPT and Claude
  • Genuine free plan including the AI features, not a trial
  • Native integrations with Shopify, WooCommerce, BigCommerce, Wix and Ecwid plus an open API
  • Named EU company operating since 2014 with published legal entities and a GDPR privacy policy

Cons

  • Price rises with contact count — $11.20 covers only 500 contacts
  • SMS is metered separately on top of the plan
  • Free plan is capped at 500 emails a month, which most active stores exhaust quickly

Privy

Privy is a long-running ecommerce marketing tool rather than a new entrant, with list-growth popups as its most distinct feature next to more generic email/SMS competitors. Cost is tied to contact count, so it gets expensive as a list grows regardless of how active those contacts actually are.

Pros

  • Popups, email, and SMS live in a single platform with one contact list
  • Automation flows cover common ecommerce triggers like cart abandonment
  • Deep integration with major ecommerce platforms
  • 15-year operating history in ecommerce marketing

Cons

  • Pricing is based on total mailable contacts, not just active ones
  • No permanent free tier, only a 15-day trial

Which one fits

Choose Omnisend if you need

  • Shopify and WooCommerce stores running email plus SMS
  • Teams who want AI segmentation without leaving the campaign tool
  • Anyone wanting to query campaign data from an AI assistant via MCP

Choose Privy if you need

  • Shopify and WooCommerce stores building an email/SMS list from scratch
  • Merchants who want popups and automated flows in one tool
  • Stores wanting revenue attribution tied to specific campaigns

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