Email Genius vs Omnisend

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan: Only Omnisend (Email Genius has paid plans only)
Public API: Both have one
Higher Trust score: Omnisend — 100 vs 82 for Email Genius
Best fit: Email Genius: e-commerce brands with an existing customer list and product catalog · Omnisend: Shopify and WooCommerce stores running email plus SMS
Status: Both up at our last check (Oct 15, 2026)

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Email GeniusGenerates a different marketing email per customer and times each send automatically instead of one fixed campaign blast.

OmnisendEmail, SMS and web push marketing for online stores, with AI forms, reports and product recommendations on the paid plans.

Side by side

Fact	Email Genius	Omnisend
Category	Email Marketing & Newsletters	Email Marketing & Newsletters
Pricing model	Paid	Freemium
Starts at	—	$16/mo
Public API	Yes	Yes
Trust score	82 / 100	100 / 100
Platforms	Web, API	Web, API
Company	Laboratorio Intelligenza Artificiale SRL	UAB Omnisend
Launched	—	2014
Last verified	Oct 15, 2026	Oct 15, 2026

What our research says

Email Genius

Email Genius replaces a single blast campaign with a separately generated email per recipient, and automates the whole cycle for recurring sends. The claimed open-rate lift is entirely vendor-reported, and at EUR 99 a month for 1,000 emails the entry plan is a real commitment for a small list, so the free first month is the time to judge it.

Pros

personalizes product selection and copy per recipient rather than per segment
automates recurring campaigns without manual rebuilding each cycle
Enterprise tier adds CRM integration and API access for larger sends

Cons

prices are in euros only and start at EUR 99 a month or EUR 1,010 a year
performance claims such as open rate and revenue lift come only from the vendor's own case studies
entry tier caps volume at 1,000 emails a month, which is small for a personalization tool

Omnisend

A mature e-commerce marketing platform that added AI to jobs it already did, which is why the AI tools are useful rather than decorative — forms, reports and product picks are the tedious parts of running store email. The catch since September is that the AI now sits behind paid plans and the headline Standard price is a three-month discount, so the real bill starts higher and tracks your contact count. The MCP server, open to every plan, is a genuine extra for anyone who works from Claude or ChatGPT.

Pros

Forms AI and Reports AI built into the existing builder on Standard, with product recommendations and send-time AI on Pro
MCP server on every plan, including Free, for checking performance and managing campaigns from ChatGPT or Claude
Free plan with 500 emails and 250 contacts, not a trial
300-plus integrations including Shopify, WooCommerce, BigCommerce and Wix, plus an open API
Named EU company operating since 2014 with published legal entities

Cons

The $11.20 Standard headline is a first-three-months discount; the regular rate is $16/mo at 500 contacts
AI tools are no longer on the free plan, and the recommender is a paid add-on on Standard
SMS is metered separately on top of the plan
Price rises with contact count

Which one fits

Choose Email Genius if you need

e-commerce brands with an existing customer list and product catalog
marketing teams wanting to automate recurring lifecycle campaigns
businesses already spending well over a thousand dollars a month on personalization tools

Choose Omnisend if you need

Shopify and WooCommerce stores running email plus SMS
Teams who want AI forms and reports without leaving the campaign tool
Anyone wanting to query campaign data from an AI assistant via MCP