Omnisend
Verified Oct 15, 2026 ActiveEmail, SMS and web push marketing for online stores, with AI forms, reports and product recommendations on the paid plans.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $16/mo
- Billing
- Monthly
Free: 500 emails/month to 250 contacts and 500 web push, without the AI tools. Standard is shown at $11.20/mo, which is 30% off the first three months ($33.60 instead of $48.00); the regular rate at 500 contacts is $16/mo. Pro is $41.30/mo on the same offer ($177 regular for three months, unlimited emails, 2,500 contacts), SMS from $0.007 per message, and every price scales with contact count.
Use tool ↗About Omnisend
Omnisend is an email, SMS and web push marketing platform built around online stores, with automation flows, segmentation and reporting tied to order data. Its AI layer is now split by plan: Standard gets a forms assistant that generates the design and copy from a prompt plus AI reports on account data, while Pro adds AI product recommendations, per-contact send times and dynamic content. Every plan, including Free, can connect the account to ChatGPT or Claude through an MCP server to check performance and manage campaigns. It integrates with Shopify, WooCommerce, BigCommerce, Wix and 300-plus other apps through an open API. The vendor is UAB Omnisend of Vilnius, Lithuania, founded in 2014 as Soundest.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Standard $11.20/mo with 'Total of $48.00, $33.60 today, -30%, after 3 months you will be billed monthly'; Pro $41.30/mo ($177.00 struck, $123.90 today); Free 500 emails, 250 contacts, with Forms AI, Reports AI and the product recommender marked unavailable (15 October 2026)omnisend.com ↗
- Omnisend MCP listed on every plan; SMS from $0.007 per message, varying by country and volume (15 October 2026)omnisend.com ↗
- Privacy policy names UAB Omnisend (Verkiu g. 25C-1, Vilnius, Lithuania), Omnisend Limited (London) and Omnisend, Inc. (15 October 2026)omnisend.com ↗
- Company started in 2014 as Soundestomnisend.com ↗
Is Omnisend legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Oct 14, 2013 (13 years ago)Registry record (RDAP), registrar Cloudflare, Inc., looked up Sep 6, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Nov 27, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2014The vendor's own material, read by us
- Operated by
- UAB Omnisend, LithuaniaOur research, card verified Oct 15, 2026
Pros & cons of Omnisend
A mature e-commerce marketing platform that added AI to jobs it already did, which is why the AI tools are useful rather than decorative — forms, reports and product picks are the tedious parts of running store email. The catch since September is that the AI now sits behind paid plans and the headline Standard price is a three-month discount, so the real bill starts higher and tracks your contact count. The MCP server, open to every plan, is a genuine extra for anyone who works from Claude or ChatGPT.
Pros
- Forms AI and Reports AI built into the existing builder on Standard, with product recommendations and send-time AI on Pro
- MCP server on every plan, including Free, for checking performance and managing campaigns from ChatGPT or Claude
- Free plan with 500 emails and 250 contacts, not a trial
- 300-plus integrations including Shopify, WooCommerce, BigCommerce and Wix, plus an open API
- Named EU company operating since 2014 with published legal entities
Cons
- The $11.20 Standard headline is a first-three-months discount; the regular rate is $16/mo at 500 contacts
- AI tools are no longer on the free plan, and the recommender is a paid add-on on Standard
- SMS is metered separately on top of the plan
- Price rises with contact count
Best for
- Shopify and WooCommerce stores running email plus SMS
- Teams who want AI forms and reports without leaving the campaign tool
- Anyone wanting to query campaign data from an AI assistant via MCP
Not for
- B2B or non-commerce senders — the whole product assumes a store
- Stores hoping to use the AI tools on the free plan
Watch out: Compare on the regular rate at your real contact count: the advertised Standard and Pro prices are 30% off for the first three months only.
Alternatives to Omnisend
Omnisend head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.
Also used for
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