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Email and SMS marketing for online stores, with AI copy, segmentation and forms built into the existing campaign builder.
Omnisend is an email and SMS marketing platform for online stores, and its AI layer sits inside the existing campaign builder rather than beside it. It drafts email copy and subject lines, personalises blocks per recipient, recommends products, builds segments — including at-risk customers — and generates signup and promo forms from a description of what you want. There is also an MCP server, so account insights and campaign actions can be reached from ChatGPT or Claude. It plugs into Shopify, WooCommerce, BigCommerce, Wix, Ecwid and Shoplazza, and exposes an open API. The vendor is UAB Omnisend of Vilnius, Lithuania, with UK and US affiliates; it started in 2014 as Soundest. Free covers 500 emails a month to 250 contacts; Standard starts at $11.20 a month.
Free: 500 emails/month to 250 contacts, 500 web push, AI features included. Standard $11.20/mo (6,000 emails, 500 contacts). Pro $41.30/mo (unlimited emails, 2,500 contacts) with SMS billed separately from about $0.007 per message. Price scales with contact count, so the entry figure is the floor of a sliding scale, not the typical bill.
Use tool ↗This is a mature e-commerce marketing platform that added AI to jobs it already did, which is why the AI features are useful rather than decorative — segments, subject lines and forms are the parts of the workflow that are genuinely tedious. The MCP server is an unusual addition: you can query campaign performance from Claude or ChatGPT and act on it. The pricing headline is misleading in the normal email-marketing way, since the bill tracks your contact count.
Watch out: Advertised entry prices assume tiny lists; check the price at your actual contact count before comparing against competitors.
Side-by-side fact sheets against the competitors our research names — pricing, platforms, API and both verdicts on one page.
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