Privy
Verified Oct 15, 2026 ActiveEmail and SMS marketing platform built for ecommerce stores, with popups and automated flows.
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $30/mo
- Billing
- Monthly
The Email plan starts at $30 a month, priced by mailable contacts with unlimited sends and 250 free SMS credits; SMS credits are an add-on that rolls over. A Pop-ups & Displays-only plan is priced by monthly page views from $24 a month, and both start with a 15-day trial without a card.
Use tool ↗About Privy
Privy is a marketing platform for ecommerce merchants that combines list-growth popups, drag-and-drop email campaigns, SMS messaging, and pre-built automation flows like welcome series and cart recovery. It plugs directly into Shopify, WooCommerce, BigCommerce, Wix, and Squarespace, and reports revenue attribution back to each campaign. Privy is based in Boston and was founded in 2011; it acquired the SMS marketing company Emotive in 2025 to combine two-way texting with its existing email tools. Pricing scales with the number of contacts on a list rather than a flat seat fee.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Email plan starts at $30/month with 250 free SMS credits, priced by mailable contacts with unlimited sends; Pop-ups & Displays only from $24/month by page views; 15-day free trial, no credit card (15 October 2026)privy.com ↗
- Privy announced its acquisition of Emotive, a two-way SMS company, on 8 July 2025 after its 2023 divestment from Attentive (read 15 October 2026)privy.com ↗
- Founded 2011 by Benjamin Jabbawy, headquartered in Bostonbuiltinboston.com ↗
Is Privy legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Jan 22, 1998 (28 years ago)Registry record (RDAP), registrar 1API GmbH, looked up Sep 6, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Dec 10, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2011The vendor's own material, read by us
- Operated by
- Privy, United StatesOur research, card verified Oct 15, 2026
Pros & cons of Privy
Privy is a long-running ecommerce marketing tool rather than a new entrant, with list-growth popups as its most distinct feature next to more generic email/SMS competitors. Cost is tied to contact count, so it gets expensive as a list grows regardless of how active those contacts actually are.
Pros
- Popups, email, and SMS live in a single platform with one contact list
- Automation flows cover common ecommerce triggers like cart abandonment
- Deep integration with major ecommerce platforms
- 15-year operating history in ecommerce marketing
Cons
- Pricing is based on total mailable contacts, not just active ones
- No permanent free tier, only a 15-day trial
Best for
- Shopify and WooCommerce stores building an email/SMS list from scratch
- Merchants who want popups and automated flows in one tool
- Stores wanting revenue attribution tied to specific campaigns
Not for
- Large lists where per-contact pricing becomes expensive
- B2B companies outside ecommerce
Watch out: Get a quote for your actual contact count before committing, since the advertised entry price only covers up to 1,500 contacts.
Alternatives to Privy
Privy head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.
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