Meta AI
Meta AI is the assistant you already have if you use WhatsApp or Instagram, and that distribution — not model quality — is its argument: it sits in the chat list, the search bar and the camera, with no sign-up and no bill for ordinary questions. People who want the strongest reasoning, a developer API or a workspace of saved projects should look at ChatGPT or Gemini; this is for quick answers, images and voice inside apps you already open.
Pros
- Free for everyday use with no account beyond the Meta app you already have
- Lives in WhatsApp, Instagram, Messenger, Facebook, a standalone app, the web, a Mac beta and the glasses
- Voice mode in 13 languages, file and photo upload, image and video generation and a reasoning mode in one place
- Incognito chats and the ability to connect email, calendar and business accounts
Cons
- Meta has started capping media generation and selling the headroom back as a subscription, with no published numbers for the limits
- Cannot be removed from the apps it is embedded in, which many users find intrusive
- The underlying model changed from Llama to the Muse family with little published detail on capability or data use
- Feature availability differs by country and account, so screenshots and tutorials often do not match what you see