Loom
Verified Oct 29, 2026 ActiveScreen and camera recorder for async video messages, with an AI tier that writes titles, summaries, chapters and meeting notes.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $15/seat/mo
- Billing
- Per seat, monthly
Starter is free (25 videos per person, 5 minutes each). Business is $18 per user monthly or $180 a year; Business + AI, which includes Loom AI, is $24 monthly or $240 a year. Enterprise is quoted.
Use tool ↗About Loom
Loom records your screen, camera or both and gives you a shareable link the moment you stop, with comments, emoji reactions, transcripts in 50+ languages and viewer analytics. Paid plans add unlimited recording, trimming and stitching, branding and password-protected videos. The Business + AI plan layers on Loom AI: auto titles, summaries, chapters and tasks, filler-word and silence removal, editing by transcript, turning videos into documents, and meeting notes and recap emails. Loom is owned by Atlassian, and it integrates with Slack, Jira, Confluence, GitHub, Gmail and Notion.
- Platforms
- Web · Chrome extension
- API
- Not confirmed
- Last verified
- Oct 29, 2026
Verified sources
- Starter free, Business $18/mo or $180/yr, Business + AI $24/mo or $240/yr; Loom AI feature listloom.com ↗
- Loom acquired by Atlassian; differences between buying on Loom.com and Atlassian.comloom.com ↗
- Loom for Chrome extensionloom.com ↗
Is Loom legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- TLS certificate
- Issued by Amazon, valid until May 15, 2027Seen in our own connection to the site on Oct 29, 2026
- Last checked
- Oct 29, 2026The site answered
- Operated by
- AtlassianOur research, card verified Oct 29, 2026
Pros & cons of Loom
Loom is the default choice for teams that explain work with quick recorded walkthroughs instead of meetings, especially inside the Atlassian stack. Solo users who need long recordings for free, or teams after polished edited tutorials, will hit the 5-minute cap or the light editor quickly.
Pros
- Instant share link with comments, reactions and viewer insights
- Transcripts and captions in 50+ languages on every plan
- Loom AI writes titles, summaries, chapters and tasks and removes filler words
- Deep integrations with Slack and Atlassian tools
Cons
- Free plan caps recordings at 5 minutes and 25 videos per person
- AI features require the more expensive Business + AI plan
- Some admin and SSO features differ depending on whether you buy on Loom.com or Atlassian.com
Best for
- Remote teams replacing status meetings with short recorded updates
- Engineering and product teams using Jira and Confluence
- Support and sales reps sending personal walkthrough videos
Not for
- Free users who need recordings longer than five minutes
- Creators who need full video editing and effects
Watch out: AI is not included in Business; you need Business + AI ($24 per user monthly, $20 per user on annual billing), and the per-seat cost scales with every paid creator.
Alternatives to Loom
Loom head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.