Kula
Verified Oct 15, 2026 ActiveAI-native applicant tracking system combining sourcing, screening, interviews, and analytics in one recruiting workflow.
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $5120/yr
- Billing
- Yearly
Priced by headcount: $5,120/year for companies with 1-50 employees, with custom quotes for larger teams; every feature is included at every tier with no per-seat add-ons.
Use tool ↗About Kula
Kula is an applicant tracking system built around AI features across the hiring pipeline: automated candidate outreach and CRM-style sourcing, AI-scored resume screening, an AI notetaker that fills in interview scorecards automatically, and conversational analytics for hiring insights. One specific feature generates personalized recruitment outreach emails automatically rather than requiring recruiters to write each message from a template. Pricing is headcount-based with every feature included at every tier and no separate per-seat or usage add-ons. The company was founded in 2021 and is based in Walnut, California, with additional offices in Singapore and India.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Kula's recruitment email generator creates personalized outreach as part of its AI-native ATS covering sourcing, screening, interviews and analyticskula.ai ↗
- Kula pricing is headcount-based: $5,120/year for 1-50 employees, custom above that, every feature includedkula.ai ↗
- Kula was founded in 2021 and is headquartered in Walnut, California, with offices in Singapore and Indiatracxn.com ↗
Is Kula legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Mar 26, 2021 (5 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 21, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Dec 18, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2021The vendor's own material, read by us
- Operated by
- Kula, United StatesOur research, card verified Sep 1, 2026
Pros & cons of Kula
Kula bundles sourcing, screening, interviews, and analytics into one ATS with AI layered across each step, including a personalized-outreach email generator so recruiters aren't writing every message from scratch. The flat, all-included headcount pricing is simple to reason about but has no free tier, so it's a real commitment before you can try it.
Pros
- Generates personalized recruitment outreach emails automatically rather than from static templates
- AI notetaker auto-fills interview scorecards from the conversation
- Flat headcount pricing with every feature included, no hidden per-seat fees
- 100+ integrations with other hiring-stack tools
Cons
- No free tier - the entry price is over $5,000/year even for small teams
- Custom pricing for anything above 50 employees requires a sales conversation
- AI outreach quality depends on the source data Kula enriches, which we could not independently verify
Best for
- Recruiting teams wanting one connected ATS instead of a stack of point tools
- Companies that want AI-assisted outreach and screening included by default, not as an add-on
- Startups sized in the 1-50 employee bracket where the entry pricing tier applies
Not for
- Teams wanting to test with a free plan before committing
- Very small or informal hiring processes that don't need a full ATS
Alternatives to Kula
Kula head-to-head
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