Coach Vici
Verified Oct 15, 2026 ActiveChatbot coach that helps employees set and track goals between formal coaching sessions, built for HR teams.
Listed on EffectHub ·
Pricing
- Pricing model
- Contact sales
No pricing page; the site sells to organisations through a contact form, so no figure could be recorded.
Use tool ↗About Coach Vici
Coach Vici is an AI coaching chatbot built to give employees structured goal-setting support around the clock, extending a company's human coaching program rather than replacing it. It was developed by Prof. Nicky Terblanche, head of leadership coaching at Stellenbosch University Business School, and spun out with the university's Innovus enterprise arm; the company is based in South Africa and has operated since 2019. It's sold to organizations—corporates, NGOs, and public institutions—rather than individual consumers, with white-label customization and HR-system integration, and pricing isn't published; prospective customers must contact the company. A peer-reviewed study it cites found participants were more likely to reach their goals than a control group, roughly matching human-coaching results.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Home page has no pricing page, only a contact form; positions the chatbot coach for companies between human coaching sessions and links its randomized controlled trial (15 October 2026)coachvici.com ↗
- Terms and conditions name AI Coaching (Pty) Ltd as the provider of VICI (15 October 2026)coachvici.com ↗
Is Coach Vici legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Mar 26, 2021 (5 years ago)Registry record (RDAP), registrar Tucows Domains Inc., looked up Sep 6, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Dec 21, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2019The vendor's own material, read by us
- Operated by
- AI Coaching (Pty) Ltd, South AfricaOur research, card verified Oct 15, 2026
Pros & cons of Coach Vici
Coach Vici's credibility rests on academic backing that's unusual in this category—it came out of a university coaching research program, and the company points to a randomized study showing goal attainment on par with human coaching. It's built for organization-wide rollout with HR-system integration and white-labeling, not for an individual buying their own coach. Because pricing isn't public and there's no self-serve signup, evaluating it means going through a sales conversation rather than trying it directly.
Pros
- Backed by a peer-reviewed, randomized study on goal attainment
- Available 24/7 between an organization's formal human coaching sessions
- White-label and HR-system integration for organization-wide rollout
Cons
- No published pricing; requires contacting sales to get a quote
- No self-serve trial or demo account evident on the site
- Built for organizational buyers, not useful for an individual on their own
Best for
- HR and L&D teams wanting to scale coaching across a workforce
- Organizations wanting white-labeled, HR-system-integrated coaching support
- Companies that value published research behind a coaching tool's claims
Not for
- Individuals looking for a personal coaching app to buy directly
- Anyone wanting to try the product without a sales conversation first
Alternatives to Coach Vici
Coach Vici head-to-head
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