Klaviyo
Verified Oct 15, 2026 ActiveEmail and SMS marketing with predictive segmentation
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $20/mo
- Billing
- Monthly
Free: 250 active profiles, 500 email sends, $5 of mobile messages and $5 of Composer usage a month, no card. Paid plans scale by active profiles and channel: the entry Email plan is $20 a month and Email + SMS $35 at 251–500 profiles, Composer alone is $20 a month, and support packages start at $500 and $1,800 a month. Prices are in USD even though the page geo-redirects to a /uk/ path; larger profile bands are priced in a calculator.
Use tool ↗About Klaviyo
Klaviyo runs email, SMS, MMS and push campaigns off e-commerce event data from Shopify, WooCommerce and other stores, predicting churn risk, lifetime value and next-order date per profile and building segments and flows from natural-language prompts through its Composer assistant. A Customer Agent and a helpdesk module extend the same customer data into service, and K:AI surfaces performance analysis and opportunities. The free plan covers 250 active profiles and 500 email sends a month; paid plans are priced by active profiles, starting at $20 a month for email and $35 for email plus SMS at 251–500 profiles, with support packages from $500 and $1,800 a month. The company is headquartered in Boston.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Pricing page: Free plan with up to 250 active profiles, 500 email sends, $5 of mobile messages and $5 of Composer usage a month; structured data lists Email Plan (entry) $20.00 and Email + SMS Plan (entry) $35.00 for 251–500 active profiles; FAQ: Composer $20/month; support packages 'Starts at' $500 and $1,800 a month; prices labelled USD (15 October 2026)klaviyo.com ↗
- Legal page: 'Klaviyo is a global company headquartered in Boston, Massachusetts with offices in the US, UK and Australia' (15 October 2026)klaviyo.com ↗
- Developer portal: API reference versioned 2026-07-15 with Klaviyo-maintained SDKs in Python, PHP, Ruby and others (15 October 2026)developers.klaviyo.com ↗
Is Klaviyo legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Mar 29, 2012 (14 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 6, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Nov 16, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- Operated by
- Klaviyo, United StatesOur research, card verified Oct 15, 2026
Pros & cons of Klaviyo
The default marketing stack for Shopify-scale e-commerce because its data model is built around customer events rather than lists, so predictive fields and AI-built segments actually have something to work with. The free tier is a sandbox, the real cost climbs with active profiles, and once SMS, Composer usage and service modules are switched on the invoice has several meters, not one.
Pros
- Pricing by active profiles with a real free tier (250 profiles, 500 sends) and no card
- Predictive churn, lifetime value and next-order date per profile built in
- Composer builds and audits flows and campaigns from natural-language prompts
- Public REST API with maintained SDKs in Python, PHP, Ruby and more
- Email, SMS/MMS, push and a helpdesk module share one customer profile
Cons
- Costs step up with every active-profile band; the $20 entry price covers only 251–500 profiles
- SMS, Composer usage and support packages are separate meters on top of the plan
- The pricing page shows the entry bands and leaves larger bands to a calculator
- The platform has widened into service and analytics, adding modules a small brand will not use
Best for
- E-commerce brands on Shopify, WooCommerce or similar with real order data to segment on
- Teams that want churn, lifetime-value and next-order predictions without a data scientist
- Marketers who want flows and campaigns drafted from a prompt and audited by the same assistant
Not for
- Newsletters and B2B lists with no purchase events, where a cheaper email tool does the job
- Stores with large but inactive lists, since pricing is driven by active profiles
Watch out: 'Active profiles' means anyone who may receive marketing email, so an imported list of lapsed customers can push you up several price bands before a single send; suppress before importing.
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Klaviyo head-to-head
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