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Launched 2020 · Verified Oct 22, 2026

Journable

Verified Oct 22, 2026 Active
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Logs meals and workouts through chat or a food photo, then estimates calories, portions, and macros.

calorie trackingmacro trackingfood loggingFreemium

Listed on EffectHub ·

Screenshot of the Journable website
#16
journable.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model
Freemium

The website publishes no price; the iOS and Android apps are free to download with the subscription sold inside the app, so no entry price could be confirmed from vendor pages today. The $2.49 a month figure from the previous check came from third-party coverage.

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Overview

About Journable

Journable is a chat-first calorie and macro tracker: instead of searching a food database, a user describes what they ate or the exercise they did in plain language, or shares a photo of a meal, and the app estimates calories, portion sizes, and a macro breakdown for both homemade and restaurant food. It's aimed at people trying to lose weight, gain muscle, or generally eat more consciously without the tedium of manual food-logging apps. Journable LLC is based in Seattle, Washington, founded in 2020 by Georges El Khoury and Steve Hoyek, and has grown to more than 600,000 users while staying self-funded and profitable. Subscriptions start at about $2.49 a month for full, ad-free access after a free trial period.

Platforms
iOS · Android
API
Not confirmed
Last verified
Oct 22, 2026

Verified sources

  • Home page: chat and photo meal logging with calorie and macro estimates, App Store and Google Play links, no pricing, footer reads Journable 2026 with no legal entity (15 October 2026)journable.com ↗
  • App Store listing: Journable: AI Calorie Counter by Journable LLC, free download, first released 8 March 2024, last updated 12 October 2026 (15 October 2026)apps.apple.com ↗
  • Seattle-based Journable LLC, founded 2020 by Georges El Khoury and Steve Hoyek, bootstrapped past 600,000 userstrophy.so ↗
Fact check

Is Journable legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered
Jan 16, 2020 (6 years ago)Registry record (RDAP), registrar GoDaddy.com, LLC, looked up Sep 6, 2026
TLS certificate
Issued by Google Trust Services, valid until Dec 1, 2026Seen in our own connection to the site on Oct 22, 2026
Last checked
Oct 22, 2026The site answered
On the market since
2020The vendor's own material, read by us
Operated by
Journable LLC, United StatesOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Journable

high confidence

Journable replaces the usual search-a-database food logging with a chat or photo-based flow, which is the main reason people stick with it over more tedious trackers. At roughly $2.49/month it's priced well below most competitors, and the company's bootstrapped, profitable growth to 600,000+ users is a genuine signal of retention rather than pure ad spend.

Pros

  • Logs food via natural-language chat or a photo instead of manual database search
  • Handles both homemade and restaurant meals
  • Priced notably lower than most subscription calorie trackers at about $2.49/month
  • Bootstrapped and profitable at 600,000+ users, a real retention signal

Cons

  • AI-estimated portions and calories are approximations, not lab-measured values
  • No indefinite free tier, only a free trial before the subscription starts
  • Mobile-only; no web or desktop version

Best for

  • People who abandon calorie trackers because manual food search is tedious
  • Anyone wanting to log a restaurant meal from a photo instead of guessing ingredients

Not for

  • Users who want a fully free tracker with no subscription at all
  • People needing clinical-grade nutrition precision rather than AI-estimated portions
#1inNutrition & Meal Planning· of 10 tools, ranked by rating and popularity

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