PlateLens
Verified Oct 15, 2026 ActivePhoto-based calorie counter with adaptive targets and a published accuracy benchmark.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $9.99/mo
- Billing
- Monthly
The free plan never expires and includes every feature, with daily allowances for AI photo scans and coach messages while manual and barcode logging stay unlimited. Premium lifts those caps for $9.99 a month or $34.99 a year, billed through the App Store or Google Play, with a 3-day free trial for new users.
Use tool ↗About PlateLens
PlateLens logs food through photo recognition, barcode scanning, voice or manual search, then estimates calories and more than 80 micronutrients per meal. It recalibrates a user's daily calorie target automatically based on logged data rather than leaving the target fixed, and pairs logging with an AI coach that adapts its style to the user. The app syncs with Apple Health and Google Health Connect, and adds Apple Watch support for voice logging. PlateLens cites an independent accuracy study putting its calorie estimate error at about 1.1 percent across 180 weighed meals, later reproduced on a further 231 meals by a separate benchmark. It is made by VisionTech Solutions LLC, founded in 2024, and runs on iPhone, Android, Apple Watch and the web.
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Free plan with no expiration and daily scan/coach allowances; Premium Monthly $9.99; Premium Annual $34.99 a year; 3-day free trial for new users, on the pricing page (15 October 2026)platelens.app ↗
- Terms of service: operated by VisionTech Solutions LLC, a Texas limited liability company in The Woodlands, Texas (15 October 2026)platelens.app ↗
- Pricing FAQ cites ±1.1% calorie error across 180 weighed meals in a published validation study, reproduced on 231 more meals by Foodvision Bench (15 October 2026)platelens.app ↗
Is PlateLens legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Nov 18, 2025Registry record (RDAP), registrar Porkbun LLC, looked up Sep 6, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Jan 1, 2027Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2024The vendor's own material, read by us
- Operated by
- VisionTech Solutions LLC, United StatesOur research, card verified Oct 15, 2026
Pros & cons of PlateLens
PlateLens backs up its accuracy claim with an independent study rather than just asserting it, which sets it apart from most photo-based calorie counters that publish no validation. The free plan is unusually complete — adaptive targets and every logging method included — and Premium only lifts the daily photo-scan and coach limits; at $34.99 a year the annual plan is far cheaper than paying monthly.
Pros
- Independent accuracy study (about 1.1% error) reproduced by a second benchmark
- Free plan includes adaptive calorie targets and all logging methods
- Multiple logging methods: photo, barcode, voice and manual entry
- Annual Premium is $34.99, well under the monthly rate
Cons
- Unlimited AI photo scans and coaching require Premium
- Adaptive calorie targeting depends on consistent logging and weigh-ins to stay accurate
- Free-plan daily allowances are not stated as numbers on the pricing page
Best for
- Users who want photo logging with a published accuracy benchmark behind it
- People who already track steps and weight in Apple Health or Google Health Connect
- Budget-conscious trackers happy with daily scan limits on a free plan
Not for
- Heavy photo loggers who will not pay and need more scans than the daily allowance
- Anyone needing a large existing community or social features around tracking
Watch out: Monthly Premium at $9.99 costs more than three times the $34.99 annual plan over a year; the trial is now only 3 days before billing starts.