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Frase vs Keyword Insights

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Frase starts at $39, Keyword Insights at $58. Both ship a public API.

FraseBuilds content briefs from live SERPs, now scoring AI answers tooKeyword InsightsKeyword clustering and content briefs for topical authority work

Side by side

FactFraseKeyword Insights
CategorySEO ToolsSEO Tools
Pricing modelPaidPaid
Starts at$39 month$58 month
Public APIYesYes
PlatformsWeb, APIWeb, API
CompanyFraseSnippet Digital Ltd
Launched2016—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Frase

The brief builder is still the reason to buy it — pulling competitor headings and questions into a usable outline in a minute — but the article and audit caps are tight enough that the entry tier suits one writer, not a content team.

Pros

  • SERP extraction into a structured brief remains fast and genuinely useful
  • API and MCP access are included on every plan rather than being an upsell
  • Direct publishing to WordPress, Webflow, Sanity and Wix removes the copy-paste step
  • Now scores against AI answer engines, not just Google rankings

Cons

  • No free tier and a short 7-day trial
  • Monthly billing costs about 25% more than the advertised annual rate
  • Article, audit-page and Content Guard caps are all separate meters to track
  • Extra seats at $29/month add up quickly on a 3-seat plan

Keyword Insights

Buy it for the clustering engine, which is genuinely better than doing SERP-overlap grouping yourself in a spreadsheet; treat the AI writer as a bonus rather than a reason. Agencies planning content hubs across many sites get the most out of it, solo bloggers publishing four posts a month will burn less money on Surfer or Frase.

Pros

  • SERP-overlap clustering is the core competency and it is fast at scale
  • Public API means clustering can be driven from your own scripts
  • Basic plan ships 10,000 credits, enough for a real clustering job not a demo
  • Discovery pulls from Reddit, Quora and PAA, not just a keyword database

Cons

  • No free tier - entry is a paid $1 trial that ends in pay-as-you-go
  • Basic is single-seat, so any team needs the $99 Professional plan
  • Full agent-written articles cost 1,200 credits, which drains an allowance quickly
  • Volume and difficulty data is thinner than Ahrefs or Semrush

Which one fits

Choose Frase if you need

  • Writers and small agencies who want a research-backed outline before drafting
  • Teams tracking whether published pages are decaying in both Google and AI answers
  • Anyone who wants brief, draft and publish in one tool

Choose Keyword Insights if you need

  • Agencies turning a 20k-keyword export into a page-level content map
  • In-house SEO leads building topic hubs and internal-linking plans
  • Briefing freelance writers with SERP-derived outlines instead of gut feel

More comparisons

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