Skip to content
effecthub

Frase vs Scalenut

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Frase starts at $39, Scalenut at $59. Only Frase ships a public API.

FraseBuilds content briefs from live SERPs, now scoring AI answers tooScalenutSEO content workflow from keyword clusters to optimised drafts

Side by side

FactFraseScalenut
CategorySEO ToolsSEO Tools
Pricing modelPaidPaid
Starts at$39 month$59 month
Public APIYesNo
PlatformsWeb, APIWeb
CompanyFraseScalenut Inc.
Launched20162020
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Frase

The brief builder is still the reason to buy it — pulling competitor headings and questions into a usable outline in a minute — but the article and audit caps are tight enough that the entry tier suits one writer, not a content team.

Pros

  • SERP extraction into a structured brief remains fast and genuinely useful
  • API and MCP access are included on every plan rather than being an upsell
  • Direct publishing to WordPress, Webflow, Sanity and Wix removes the copy-paste step
  • Now scores against AI answer engines, not just Google rankings

Cons

  • No free tier and a short 7-day trial
  • Monthly billing costs about 25% more than the advertised annual rate
  • Article, audit-page and Content Guard caps are all separate meters to track
  • Extra seats at $29/month add up quickly on a 3-seat plan

Scalenut

A reasonable single-tool replacement for a Surfer plus writer plus brief-builder stack if you publish 20-70 articles a month. Below that volume the entry plan's five-article cap makes the price per piece embarrassing.

Pros

  • Cluster research, brief, draft and optimiser share one data model, so briefs actually reflect the SERP data
  • Publishes straight to WordPress and Shopify, which removes the usual copy-paste step
  • Higher tiers include unlimited workspaces and seats rather than charging per user

Cons

  • The jump from Starter to Plus is $30/month for six times the quota, which makes Starter look like a trap tier
  • Constant sitewide discounting makes it hard to know what you will actually renew at
  • No API and a short integration list compared with Semrush or Ahrefs
  • AI-answer-visibility tracking is capped at 10 prompts a month on the entry plan, too few to be a real signal

Which one fits

Choose Frase if you need

  • Writers and small agencies who want a research-backed outline before drafting
  • Teams tracking whether published pages are decaying in both Google and AI answers
  • Anyone who wants brief, draft and publish in one tool

Choose Scalenut if you need

  • In-house content teams running a steady editorial calendar on one or two domains
  • Agencies that want briefs, drafts and optimisation scores in one place instead of three subscriptions
  • Teams starting to track brand mentions inside AI answer engines alongside classic rankings

More comparisons

All Frase alternatives →All Scalenut alternatives →Browse all SEO Tools →