Frase
Verified Oct 15, 2026 ActiveBuilds content briefs from live SERPs, now scoring AI answers too
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $39/mo
- Billing
- Monthly
Starter $39/month billed yearly or $49 monthly (1 seat, 1 site, 10 articles); Professional $103/$129 (3 seats, 5 sites, 40 articles); Scale $239/$299 (5 seats, 10 domains, 100 articles); Enterprise custom. Extra seats $29/month, opt-in pay-as-you-go overages on Professional and Scale, a 7-day trial with no card and no free tier listed; FraseCMS hosting is free to 100,000 page views, then $19 or $99/month.
Use tool ↗About Frase
Frase takes a target query, reads whatever is ranking for it right now, and lifts out the headings and the questions those pages answer into a brief you write against in a scored editor. The product has widened past classic rankings: Content Guard watches published pages for decay, and optimisation targets now include ChatGPT, Perplexity and AI Overviews. Finished drafts publish straight to WordPress, Webflow, Sanity, Wix or Frase's own hosted CMS.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Pricing page: Starter $39/mo billed yearly or $49 month to month, Professional $103/$129, Scale $239/$299, extra seats $29/mo, free 7-day trial with no credit card; FraseCMS free, Basic $19/mo, Pro $99/mo (15 October 2026)frase.io ↗
- API and integrations page: MCP server, CLI and API, with API access included on every plan from $39/mo billed yearly (15 October 2026)frase.io ↗
Is Frase legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- TLS certificate
- Issued by Let's Encrypt, valid until Nov 19, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2016The vendor's own material, read by us
- Operated by
- Frase, United StatesOur research, card verified Oct 15, 2026
Pros & cons of Frase
The brief builder is still the reason to buy it — pulling competitor headings and questions into a usable outline in a minute — but the article and audit caps are tight enough that the entry tier suits one writer, not a content team.
Pros
- SERP extraction into a structured brief remains fast and genuinely useful
- API and MCP access are included on every plan rather than being an upsell
- Direct publishing to WordPress, Webflow, Sanity and Wix removes the copy-paste step
- Now scores against AI answer engines, not just Google rankings
Cons
- No free tier and a short 7-day trial
- Monthly billing costs about 25% more than the advertised annual rate
- Article, audit-page and Content Guard caps are all separate meters to track
- Extra seats at $29/month add up quickly on a 3-seat plan
Best for
- Writers and small agencies who want a research-backed outline before drafting
- Teams tracking whether published pages are decaying in both Google and AI answers
- Anyone who wants brief, draft and publish in one tool
Not for
- High-volume publishers, where 10 articles a month on Starter is a rounding error
- Teams wanting keyword research and rank tracking as well — this is a content tool
Watch out: Three separate monthly meters — articles, audit pages and Content Guard pages — run independently, so a plan can be useless for the rest of the month while two of the three counters still look healthy.
Alternatives to Frase
Frase head-to-head
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