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Frase vs TopicalMap.ai

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Frase starts at $39, TopicalMap.ai at $56. Both ship a public API.

FraseBuilds content briefs from live SERPs, now scoring AI answers tooTopicalMap.aiGenerates clustered keyword maps with search volume and content briefs for SEO topical planning.

Side by side

FactFraseTopicalMap.ai
CategorySEO ToolsSEO Tools
Pricing modelPaidPaid
Starts at$39 month$56 month
Public APIYesYes
PlatformsWeb, APIWeb, API
CompanyFraseTopical Map AI
Launched2016—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Frase

The brief builder is still the reason to buy it — pulling competitor headings and questions into a usable outline in a minute — but the article and audit caps are tight enough that the entry tier suits one writer, not a content team.

Pros

  • SERP extraction into a structured brief remains fast and genuinely useful
  • API and MCP access are included on every plan rather than being an upsell
  • Direct publishing to WordPress, Webflow, Sanity and Wix removes the copy-paste step
  • Now scores against AI answer engines, not just Google rankings

Cons

  • No free tier and a short 7-day trial
  • Monthly billing costs about 25% more than the advertised annual rate
  • Article, audit-page and Content Guard caps are all separate meters to track
  • Extra seats at $29/month add up quickly on a 3-seat plan

TopicalMap.ai

Topical Map AI is narrowly focused on one SEO workflow, turning a seed topic into a full keyword cluster with briefs attached, rather than trying to be a general content or SEO platform. It is bootstrapped by a named founder rather than a faceless team, which is unusual in this space, but $56 a month is a real commitment for a solo blogger just testing the workflow.

Pros

  • Returns full keyword clusters with search volume and briefs in one pass
  • Exports to CSV, Excel, PDF and Google Docs
  • REST API available on Business and Agency tiers

Cons

  • No free tier to test output quality before paying
  • Company location isn't disclosed

Which one fits

Choose Frase if you need

  • Writers and small agencies who want a research-backed outline before drafting
  • Teams tracking whether published pages are decaying in both Google and AI answers
  • Anyone who wants brief, draft and publish in one tool

Choose TopicalMap.ai if you need

  • SEO agencies planning topical clusters for multiple clients
  • Content strategists who need briefs alongside keyword data

More comparisons

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