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Verified Oct 15, 2026

Formulator

Verified Oct 15, 2026 Active
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Drag-and-drop builder for single-page sites that exports the HTML and CSS, with AI generation from a prompt.

website builderui componentscode exportFree

Listed on EffectHub ·

Web
Screenshot of the Formulator website
#2062
formulator.app as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model
100% Free

No paid tier published. The site advertises 10 free AI generation requests and free unlimited HTML and CSS export; the app still runs on a beta subdomain and no pricing page exists.

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Overview

About Formulator

Formulator is a visual builder for one-page websites and UI components. You assemble elements by drag and drop with eleven builder tools, styling them live without writing code, or start from one of its prebuilt templates and components. An AI generator will draft a component or page from a short text prompt or an image, after which you refine it by hand. The output is not locked in: HTML and CSS export is free and unlimited, so what you build can be dropped into an existing codebase. The product is in beta at beta.formulator.app and publishes no pricing.

Platforms
Web
API
Not confirmed
Last verified
Oct 15, 2026

Verified sources

  • Home page advertises drag-and-drop building of single-page sites and components, AI generation from a prompt or image with 10 free Generator AI requests, free unlimited HTML and CSS export, 3 prebuilt templates and 2K+ font icons; the call to action links to the beta subdomain; copyright 'Formulator' with a personal contact address and no company (15 October 2026)formulator.app ↗
  • No pricing page exists on the site and no paid plan is mentioned anywhere on the home page (15 October 2026)formulator.app ↗
Fact check

Is Formulator legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered
Jul 13, 2019 (7 years ago)Registry record (RDAP), registrar Squarespace Domains II LLC., looked up Sep 6, 2026
TLS certificate
Issued by Let's Encrypt, valid until Nov 30, 2026Seen in our own connection to the site on Oct 15, 2026
Last checked
Oct 15, 2026The site answered

How we collect these records

Editorial verdict

Pros & cons of Formulator

low confidence

The distinguishing feature is that it hands back plain HTML and CSS instead of trapping the design in a hosted site, which makes it useful as a component sketchpad next to a real codebase. Everything else is early: beta URL, three templates, ten AI requests, and no visible business behind it.

Pros

  • Free unlimited HTML and CSS export, so output is portable
  • Eleven direct manipulation builder tools with live preview
  • AI generation from a text prompt or an image as a starting point
  • Template and component library with 2,000+ font icons included

Cons

  • Still in beta with only three prebuilt templates
  • AI generation is capped at 10 free requests with no published way to buy more
  • No company, country or team named; a single personal email is the only contact

Best for

  • Sketching a landing page or component and exporting the markup
  • Developers who want a visual step before hand-writing CSS
  • One-page sites where a full CMS is overkill

Not for

  • Multi-page sites or anything needing a CMS
  • Production work that needs a supported vendor

Watch out: No pricing page exists at all, so there is nothing stating what happens after the 10 free AI requests run out.

#16inWebsite Builders· of 34 tools, ranked by rating and popularity

Formulator head-to-head

Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.

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