Simple Analytics
Verified Oct 16, 2026 ActiveCookie-free, EU-hosted website analytics with a one-page dashboard and an AI assistant that answers questions about the traffic.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $22/mo
- Billing
- Monthly
Listed as EUR 20/month for the self-serve plan (about $22), one user included, each extra user another EUR 20/month. A 14-day trial runs without a card, and there is a perpetual free tier to fall back to.
Use tool ↗About Simple Analytics
Simple Analytics is a privacy-first replacement for Google Analytics: it drops no cookies, collects no personal data and needs no consent banner, and it renders everything on a single dashboard rather than a report builder. On top of that sits an AI assistant that takes questions in plain language and answers them against your own traffic data. Two APIs are offered — a stats API for aggregated numbers and an export API for raw events — so the data can be pulled into other tools. It is run by Simple Analytics B.V. in Amsterdam, operating since 2018, with infrastructure hosted in the EU.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 16, 2026
Verified sources
- Simple Analytics B.V., Amsterdam, operating since 2018, with stats and export APIs and an AI assistant in the product menusimpleanalytics.com ↗
- Self-serve plan at EUR 20/month, EUR 20 per extra user, 14-day no-card trial, EU hosting, no cookiessimpleanalytics.com ↗
Is Simple Analytics legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Nov 13, 2011 (14 years ago)Registry record (RDAP), registrar Key-Systems GmbH, looked up Sep 6, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Dec 21, 2026Seen in our own connection to the site on Oct 16, 2026
- Last checked
- Oct 16, 2026The site answered
- On the market since
- 2018The vendor's own material, read by us
- Operated by
- Simple Analytics B.V., NetherlandsOur research, card verified Aug 23, 2026
Pros & cons of Simple Analytics
The clearest reason to pick it is legal, not analytical: no cookies, no personal data, EU hosting, and therefore no consent banner to bolt onto your site. The AI assistant is a convenience layer on a deliberately shallow dataset, not a substitute for a real BI stack. Per-user pricing gets expensive fast for larger teams.
Pros
- No cookies and no personal data collected, so no consent banner is required
- Both an aggregated stats API and a raw export API are documented
- EU-hosted infrastructure with a company registered in the Netherlands since 2018
- 14-day trial needs no credit card and a free tier remains after it
Cons
- Every additional user costs another EUR 20/month at the entry tier
- The single-page dashboard is intentionally limited — no deep segmentation or cohort analysis
- Prices are quoted in euros, so the dollar cost moves with the exchange rate
Best for
- EU sites that want to drop the cookie consent banner entirely
- Small teams who want traffic numbers without configuring a reporting tool
- Developers who need clean stats and export APIs
Not for
- Anyone needing user-level funnels, cohorts or session replay
- Large teams, where the per-seat charge multiplies quickly
Watch out: The AI feature URL that directories link to (simpleanalytics.com/features/ai) now 302s to a dashboard subdomain that returns 404; the feature itself is still listed in the product menu.
Alternatives to Simple Analytics
Simple Analytics head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.