Simple Analytics
The clearest reason to pick it is legal, not analytical: no cookies, no personal data, EU hosting, and therefore no consent banner to bolt onto your site. The AI assistant is a convenience layer on a deliberately shallow dataset, not a substitute for a real BI stack. Per-user pricing gets expensive fast for larger teams.
Pros
- No cookies and no personal data collected, so no consent banner is required
- Both an aggregated stats API and a raw export API are documented
- EU-hosted infrastructure with a company registered in the Netherlands since 2018
- 14-day trial needs no credit card and a free tier remains after it
Cons
- Every additional user costs another EUR 20/month at the entry tier
- The single-page dashboard is intentionally limited — no deep segmentation or cohort analysis
- Prices are quoted in euros, so the dollar cost moves with the exchange rate