Pancake
Verified Oct 15, 2026 ActiveCredit-metered outbound agent that finds ICP-matched leads from buying signals and drafts outreach you approve before it sends.
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $99/mo
- Billing
- Monthly
One workspace plan at five credit levels: $99/month for 60,000 credits (about 120-600 qualified leads), $189 for 120,000, $359 for 240,000, $679 for 480,000 and $1,299 for 960,000; a lead costs roughly 100-500 credits plus 50 for a found work email, unused credits roll over up to one month, teammates are unlimited and each extra sending account is $39/month. The 7-day trial gives 15,000 credits but requires a card.
Use tool ↗About Pancake
Pancake has narrowed to one job: outbound lead generation. It builds a GTM Brain from your website, then runs Plays that keep searching for people who fit the profile using signals such as funding rounds, open roles, tech stacks and social posts drawn from Dealroom, TheirStack, Wappalyzer and more than 30 data providers. Every lead shows why it matched and where the evidence came from, gets a personalised message, and waits for approval before anyone is contacted; the dashboard tracks reply rates and booked meetings. Billing is a single workspace plan at five credit levels with unlimited teammates, a lead costing roughly 100 to 500 credits. The company is in San Francisco and the product moved from getpancake.ai to pancake.ai.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Pricing page: one workspace plan at five credit levels — $99/month for 60,000 credits, $189 for 120,000, $359 for 240,000, $679 for 480,000, $1,299 for 960,000; leads cost ~100-500 credits, work email +50, credits roll over up to one month, unlimited teammates, extra sending account $39/month, 15,000 free credits for 7 days with card required; footer '© 2026 Pancake', San Francisco, CA (15 October 2026)pancake.ai ↗
- Home page: GTM Brain built from your website, Plays that keep searching for fitting people using funding rounds, open roles, tech stacks and social posts from Dealroom, TheirStack and Wappalyzer; 'You approve every lead before anyone is contacted'; from $99/month per workspace; San Francisco (15 October 2026)pancake.ai ↗
- getpancake.ai now resolves to pancake.ai (15 October 2026)getpancake.ai ↗
Is Pancake legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Apr 16, 2026Registry record (RDAP), registrar GoDaddy.com, LLC, looked up Sep 20, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Dec 27, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2026The vendor's own material, read by us
- Operated by
- Pancake, United StatesOur research, card verified Oct 15, 2026
Pros & cons of Pancake
Pancake dropped the all-in-one 'agents for every function' pitch and now sells one thing, signal-driven outbound with a human approving every lead, which is a more honest product than the earlier flat-rate bundle. The evidence trail on each lead and the approval gate are the parts worth paying for; the cost is credit maths, since a lead can burn anywhere from 100 to 500 credits and the $99 level covers a few hundred at best. Expect to size the level by audience narrowness, not by team size, because seats are free.
Pros
- Every lead carries the signal and source it matched on, so the list is auditable
- Approval before any contact, with drafts editable before sending
- Unlimited teammates and unused credits that roll over for a month
- Published credit levels from $99 to $1,299 instead of a quote
Cons
- Lead cost varies 5x with audience narrowness, so the headline lead count is a wide range
- Trial requires a credit card
- Only one sending account included; each extra is $39/month
- No legal entity name, founding year or API published
Best for
- Small B2B teams running outbound without an SDR, who want a reason attached to every lead
- Founders who want signal-based prospecting (funding, hiring, tech stack) without assembling Clay-style workflows
- Teams that want unlimited teammates on one workspace price
Not for
- Anyone who wanted the earlier content, support and design agents — the product no longer does those
- Teams that cannot put a card down to trial, or that need enterprise contracts and SLAs
Watch out: The product pivoted in 2026 from a $99 flat-rate bundle of leads, content, support and design agents to outbound lead generation only, and the domain moved from getpancake.ai to pancake.ai; older write-ups describe a product that no longer exists.
Alternatives to Pancake
Pancake head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.