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Scans thousands of competitor YouTube channels from one seed channel to surface outlier videos.
OutlierKit is a web-based YouTube research tool: you give it one seed channel, and it scans thousands of competitor channels in the same niche to surface outlier videos, audience overlap, sponsor mentions, and monetization patterns. Individual actions are metered by credit — keyword research and outlier lookups cost 1 credit, script or channel analysis cost 5, and the flagship Competitor Studio report costs 50. Plans run from a Hobby tier at $199 a year (about $16.60/month) through Pro and Max, plus one-time lifetime options; a 10-credit free trial needs no card. Pro and Max plans add MCP server access so the tool can be called from Claude and other AI agents.
The $199/year Hobby plan works out to about $16.60/month but is billed annually; one-time lifetime plans also exist.
Use tool ↗OutlierKit's value is the seed-channel-to-competitor-scan workflow — you point it at one channel and it does the cross-channel digging that would otherwise take hours by hand. The credit system is granular enough that a single Competitor Studio report can burn through the entire 10-credit free trial in one run, so the real cost only becomes clear once you've used it a little.
Watch out: Deep Research and Competitor Studio actions (20 and 50 credits) can consume a paid plan's monthly allowance in just a few runs.
Side-by-side fact sheets against the competitors our research names — pricing, platforms, API and both verdicts on one page.
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