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HeyGen vs UnmarkAI

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. HeyGen starts at $24, UnmarkAI at $4.90. Only HeyGen has a free tier. Only HeyGen ships a public API.

HeyGenAvatar videos and translation with lip-syncUnmarkAIRemoves burned-in subtitles and objects from a video, then translates, dubs, and lip-syncs it for a new market.

Side by side

FactHeyGenUnmarkAI
CategoryAI Avatars & Talking HeadsVideo Dubbing & Translation
Pricing modelFreemiumPaid
Starts at$24 month$4.90 one_time
Public APIYesNo
PlatformsWeb, APIWeb
CompanyHeyGenUnmarkAI
Launched2020—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

HeyGen

The strongest avatar fidelity on the market right now, but the credit arithmetic decides whether it is affordable, not the sticker price.

Pros

  • Avatar and lip-sync quality is ahead of most competitors at the price
  • Free plan lets you judge output quality before paying anything
  • Video translation covers a wide language list with synchronised lips
  • Credits roll over for a month rather than expiring at the billing date

Cons

  • Newer avatar models cost roughly seven times the credits of the older ones
  • Free tier is watermarked and capped at three one-minute videos
  • Business tier stacks a $20 per-seat charge on top of a $149 base
  • Custom avatars and the better models are gated behind higher tiers

UnmarkAI

UnmarkAI's clean-then-translate-then-dub sequence solves a real, specific problem for teams localizing videos that already have burned-in text, which most dubbing tools simply ignore. It's a credit-based tool with a wide, somewhat confusing spread of point packs and subscription tiers, so pinning down a real per-video cost takes some digging.

Pros

  • Handles the burned-in caption removal step that most dubbing tools skip entirely
  • Bundles cleanup, translation, dubbing, and upscaling in one pipeline
  • One-time point packs available for people who don't want a subscription
  • Free starter points let you test the pipeline before paying

Cons

  • Credit and point pricing across one-time packs, monthly, yearly, and team tiers is genuinely hard to compare at a glance
  • Effective cost per finished video isn't stated anywhere, only points

Which one fits

Choose HeyGen if you need

  • Marketing and product teams shipping talking-head video without a studio
  • Localising existing footage into other languages with matched lip movement
  • Creators who want a cloned avatar for repeatable short-form output

Choose UnmarkAI if you need

  • teams localizing existing videos that already have hardcoded captions
  • short-drama and marketing agencies adapting one video for several language markets
  • commerce or e-learning teams reusing talking-head or campaign footage

More comparisons

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