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BHuman vs HeyGen

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. BHuman starts at $39, HeyGen at $24. Both have a free tier. Both ship a public API.

BHumanRecord one video and generate a personalised copy for every name on your listHeyGenAvatar videos and translation with lip-sync

Side by side

FactBHumanHeyGen
CategoryAI Avatars & Talking HeadsAI Avatars & Talking Heads
Pricing modelFreemiumFreemium
Starts at$39 month$24 month
Public APIYesYes
PlatformsWeb, APIWeb, API
CompanyBHuman Technologies Inc.HeyGen
Launched—2020
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

BHuman

The record-once, personalise-many model keeps a real person on screen, which usually lands better than a fully synthetic presenter, and the Speakeasy mode covers cases where nobody wants to record at all. The catch is that credits are shared across both modes and API access is locked to the top tier, so the economics only work if you know your volume in advance.

Pros

  • Personalisation covers the spoken name plus images, links and landing pages
  • Speakeasy generates a presenter and script when there is nothing to record
  • Free tier of 15 credits is enough to judge lip-sync quality
  • Wide integration surface including Zapier, HubSpot and Pabbly

Cons

  • API access is restricted to the $150 Ultimate plan
  • Credits are shared between personalised video and Speakeasy, so heavy use of one starves the other
  • The published terms of service date back to 2022 and predate the current product

HeyGen

The strongest avatar fidelity on the market right now, but the credit arithmetic decides whether it is affordable, not the sticker price.

Pros

  • Avatar and lip-sync quality is ahead of most competitors at the price
  • Free plan lets you judge output quality before paying anything
  • Video translation covers a wide language list with synchronised lips
  • Credits roll over for a month rather than expiring at the billing date

Cons

  • Newer avatar models cost roughly seven times the credits of the older ones
  • Free tier is watermarked and capped at three one-minute videos
  • Business tier stacks a $20 per-seat charge on top of a $149 base
  • Custom avatars and the better models are gated behind higher tiers

Which one fits

Choose BHuman if you need

  • Outbound teams sending video at list scale rather than one at a time
  • Lifecycle marketing that needs named onboarding or renewal clips
  • Anyone with an existing CSV of prospects and no video production budget

Choose HeyGen if you need

  • Marketing and product teams shipping talking-head video without a studio
  • Localising existing footage into other languages with matched lip movement
  • Creators who want a cloned avatar for repeatable short-form output

More comparisons

All BHuman alternatives →All HeyGen alternatives →Browse all AI Avatars & Talking Heads →