Skip to content
effecthub

Clay vs Village

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
Village — $79/mo vs $167/mo for Clay
Free plan
Both have one
Public API
Both have one
Best fit
Clay: Outbound teams that need firmographic, contact and intent data from several vendors in one list · Village: Sales teams that would rather get introduced than cold email
Platforms
Clay: Web · Village: Web, Chrome extension

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactClayVillage
CategorySales Intelligence & EnrichmentSales Intelligence & Enrichment
Pricing modelFreemiumFreemium
Starts at$167/mo$79/mo
Public APIYesYes
Trust score94 / 10096 / 100
PlatformsWeb, APIWeb, Chrome extension, API
CompanyClay Labs Inc.Village AI, Inc.
Launched2017—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

  • Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
  • Claygent runs open web research per row with a prompt, not just database lookups
  • Free plan has unlimited seats and tables, so a team can trial it without buying seats
  • Large integration and template ecosystem, and the company is well funded

Cons

  • Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
  • Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
  • The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
  • Overage billing makes the monthly bill hard to forecast

Village

Village answers a question cold-outreach tools cannot: who already knows this person well enough to introduce me. Pooling a whole team's contacts and scoring relationship strength is the difference between a real intro and an awkward LinkedIn ping. The cost model is credits, so heavy enrichment burns through a tier faster than the monthly headline suggests.

Pros

  • Free tier is a standing plan with API and extension access, not a trial
  • Paths span first, second and third-degree connections rather than direct contacts only
  • Enrichment adds coworker, investor, classmate and funding context to each link
  • Browser extension shows connection paths while you browse a profile

Cons

  • Credit metering means cost tracks usage, not just seat count
  • Graph quality depends on how much of your team connects their accounts
  • The white-glove VIP tier is priced far above the self-serve plans

Which one fits

Choose Clay if you need

  • Outbound teams that need firmographic, contact and intent data from several vendors in one list
  • GTM engineers automating research and personalisation per account with prompts and agents
  • RevOps groups wiring job-change and funding signals into their CRM

Choose Village if you need

  • Sales teams that would rather get introduced than cold email
  • Founders working an investor list through mutual connections
  • Recruiters sourcing through second-degree contacts

Clay vs Village: the questions people ask

Is Clay cheaper than Village?

On published entry prices, Village starts lower — $79/mo against $167/mo for Clay. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Clay or Village have a free tier?

Both: Clay has a free tier, and Village has a free tier.

Which has a public API, Clay or Village?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

All Village alternatives →Browse all Sales Intelligence & Enrichment →