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Clay vs Skygen

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
Clay — $167/mo vs $3990/mo for Skygen
Free plan
Only Clay (Skygen has paid plans only)
Public API
Both have one
Higher Trust score
Clay — 94 vs 70 for Skygen
Best fit
Clay: Outbound teams that need firmographic, contact and intent data from several vendors in one list · Skygen: Companies currently paying for several separate marketing point tools

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactClaySkygen
CategorySales Intelligence & EnrichmentContent Marketing Automation
Pricing modelFreemiumPaid
Starts at$167/mo$3990/mo
Public APIYesYes
Trust score94 / 10070 / 100
PlatformsWeb, APIWeb, API
CompanyClay Labs Inc.Skygen, Inc.
Launched2017—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

  • Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
  • Claygent runs open web research per row with a prompt, not just database lookups
  • Free plan has unlimited seats and tables, so a team can trial it without buying seats
  • Large integration and template ecosystem, and the company is well funded

Cons

  • Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
  • Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
  • The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
  • Overage billing makes the monthly bill hard to forecast

Skygen

Skygen's pitch is replacing several specialist marketing hires and tools with one flat-fee AI system covering outreach through PR, which is unusually broad scope for a single product. At $3,990 a month with no lower tier, it's priced for companies already spending that much or more on a marketing stack, not for testing on a small budget.

Pros

  • Covers six marketing functions in parallel rather than sequentially
  • Handles technical outreach infrastructure like mailbox warming and server verification
  • MCP server integration lets the product be driven from coding tools
  • Single flat price instead of per-seat or per-contact billing

Cons

  • No tier below $3,990/month, so there's no way to try it cheaply
  • Ad spend and creator fees are billed on top of the flat fee
  • Company's headquarters location isn't disclosed on the site

Which one fits

Choose Clay if you need

  • Outbound teams that need firmographic, contact and intent data from several vendors in one list
  • GTM engineers automating research and personalisation per account with prompts and agents
  • RevOps groups wiring job-change and funding signals into their CRM

Choose Skygen if you need

  • Companies currently paying for several separate marketing point tools
  • Teams wanting outreach, SEO, and PR handled together instead of as separate hires
  • Developers who want marketing tasks callable from Claude Code, Codex, or Cursor

Clay vs Skygen: the questions people ask

Is Clay cheaper than Skygen?

On published entry prices, Clay starts lower — $167/mo against $3990/mo for Skygen. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Clay or Skygen have a free tier?

Clay has a free tier; Skygen has paid plans only.

Which has a public API, Clay or Skygen?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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