Clay vs Ozigi

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

• +Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
• +Claygent runs open web research per row with a prompt, not just database lookups
• +Free plan has unlimited seats and tables, so a team can trial it without buying seats
• +Large integration and template ecosystem, and the company is well funded

Cons

• −Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
• −Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
• −The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
• −Overage billing makes the monthly bill hard to forecast

Ozigi

Ozigi's bet is that a small team doing its own pipeline generation is also usually doing its own content marketing, so bundling lead sourcing and outreach with newsletter, social, and blog drafting in one dashboard saves switching between separate tools. The split pricing between content-only, outbound-only, and both is a fair way to pay for just the half you need, but as an independent, single-founder product its long-term roadmap and support depth are unproven.

Pros

• +Combines lead sourcing, outreach, and content drafting in one dashboard instead of several tools
• +Free plan is substantial enough to test both engines before paying
• +Pricing splits cleanly by which engine, content or outbound, you actually need

Cons

• −Built and apparently run by a single independent founder, a real risk for continuity and support
• −Company discloses no registered entity name or country of operation
• −Sourcing leads from GitHub, Dev.to, and LinkedIn works best for tech-adjacent audiences, less so for other industries

Is Clay cheaper than Ozigi?

On published entry prices, Ozigi starts lower — $19/mo against $167/mo for Clay. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Clay or Ozigi have a free tier?

Both: Clay has a free tier, and Ozigi has a free tier.

Which has a public API, Clay or Ozigi?

Clay ships a public API, as of our last verification. A public API for Ozigi is not confirmed by us — check its developer docs before you plan an integration.