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Clay vs Needle

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price
Clay from $167/mo, Needle from $199/seat/mo — different billing units, so no direct winner
Free plan
Only Clay (Needle has paid plans only)
Public API
Clay has one; not confirmed by us for Needle
Best fit
Clay: Outbound teams that need firmographic, contact and intent data from several vendors in one list · Needle: Small revenue teams that run their day in Slack and want research and outreach drafted there
Platforms
Clay: Web · Needle: Web, Slack app

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactClayNeedle
CategorySales Intelligence & EnrichmentAI SDRs & Sales Agents
Pricing modelFreemiumPaid
Starts at$167/mo$199/seat/mo
Public APIYesNot confirmed
Trust score94 / 10091 / 100
PlatformsWeb, APIWeb, Slack app
CompanyClay Labs Inc.Needle Technologies Inc.
Launched2017—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Clay

Clay is the tool to reach for when a prospect list needs more than one data vendor and some judgement per row - the waterfall enrichment and the research agent do in one table what used to take three subscriptions and a VA. It is not a cheap or simple tool: the useful plan starts at a few hundred dollars a month, credits are spent per column per row, and CRM sync and webhooks only arrive on the $446 tier. A one-person outbound effort can live on the free plan; a team that already runs sequences will want Growth and a budget for overages.

Pros

  • Waterfall enrichment tries many providers per field, so coverage is higher than any one vendor
  • Claygent runs open web research per row with a prompt, not just database lookups
  • Free plan has unlimited seats and tables, so a team can trial it without buying seats
  • Large integration and template ecosystem, and the company is well funded

Cons

  • Launch at $167 a month still lacks CRM integrations, HTTP API and webhooks - those start at $446
  • Actions and data credits are two separate meters, and the pricing page itself shows two different credit figures for Launch
  • The spreadsheet metaphor hides real complexity; building a reliable table takes learning time
  • Overage billing makes the monthly bill hard to forecast

Needle

A sales agent that lives where the team already talks, with the unusual honesty of letting you bring your own model keys so heavy usage does not burn plan credits. The catch is the shape of the bill: $199 per agent per month plus a credit meter means a team of five is a real line item before anyone has proved the agent closes anything.

Pros

  • Runs as a Slack participant rather than another dashboard to log into
  • Bring-your-own-key routing means those calls do not spend plan credits
  • Connects to HubSpot, Salesforce, Pipedrive, Attio, Gmail, Outlook and Calendar
  • Agent mirrors the operator's permissions instead of using a shared service account

Cons

  • Priced per agent per month, so cost scales with headcount before it scales with results
  • Credit allowance is fixed at 20,000 and overage needs top-up packs
  • No public developer API — the product is the Slack agent, not an endpoint

Which one fits

Choose Clay if you need

  • Outbound teams that need firmographic, contact and intent data from several vendors in one list
  • GTM engineers automating research and personalisation per account with prompts and agents
  • RevOps groups wiring job-change and funding signals into their CRM

Choose Needle if you need

  • Small revenue teams that run their day in Slack and want research and outreach drafted there
  • Companies with existing OpenAI or Anthropic contracts who want to reuse those keys
  • Teams that need the agent constrained to each rep's own CRM permissions

Clay vs Needle: the questions people ask

Is Clay cheaper than Needle?

They charge in different units, so there is no like-for-like answer: Clay starts at $167/mo, Needle at $199/seat/mo. Entry price is the lowest paid plan as we last verified it.

Does Clay or Needle have a free tier?

Clay has a free tier; Needle has paid plans only.

Which has a public API, Clay or Needle?

Clay ships a public API, as of our last verification. A public API for Needle is not confirmed by us — check its developer docs before you plan an integration.

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