Waldo
Verified Oct 15, 2026 ActiveBrand and category research data — social, ads, audience, trends — queried from Claude or ChatGPT, or via API.
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $49 once
- Billing
- One-time purchase
Strategize is a reloadable $49 pack of 100 credits with no subscription. Pitch is $249 per pitch and Monitor $249 per report, each with volume discounts and 100 bonus Strategize credits; Build is an API platform fee set by company size and quoted after a demo.
Use tool ↗About Waldo
Waldo sells marketing research data and the agents that work it. Strategize connects live social, advertising, audience panel and trend data into Claude or ChatGPT through a connector, so a strategist can interrogate it in chat and riff against synthetic personas. Pitch turns a client brief into a playbook with angles, proof points, stakeholder profiles and a go/no-go call. Monitor sends recurring, white-labellable intelligence briefs on brands, competitors and trends by email. Build exposes the same data through an API of more than 200 endpoints. Everything is bought as packs or per deliverable rather than as a subscription.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Strategize $49 per 100 credits, Pitch $249 per pitch, Monitor $249 per report, Build priced as a platform fee by company size, on the pricing page (15 October 2026)waldo.fyi ↗
- Privacy policy names Curiosities, Inc. as the operator of Waldo, with offices and servers in the United States (15 October 2026)waldo.fyi ↗
- Pricing FAQ lists live social, GWI audience panels, paid ads and a trends database, MCP connectors for Claude, ChatGPT and Copilot, and 200+ API endpoints (15 October 2026)waldo.fyi ↗
Is Waldo legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Dec 24, 2020 (5 years ago)Registry record (RDAP), registrar Gandi SAS, looked up Sep 11, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Nov 14, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- Operated by
- Curiosities, Inc., United StatesOur research, card verified Oct 15, 2026
Pros & cons of Waldo
Waldo is a data licence dressed as an agent: the value is the live social, ad, audience and trend feeds, and the connector that lets you query them from the chat window you already work in. Buying by pack and by deliverable suits agency work, where a pitch is a discrete cost you can bill on. The per-report price adds up if monitoring becomes routine.
Pros
- Connector puts live social, ad, audience and trend data directly into Claude and ChatGPT
- Pitch output is concrete: angles, proof points, stakeholder profiles and an honest go/no-go
- Monitor briefs can be white-labelled for clients and delivered on any cadence
- API exposes more than 200 endpoints for building your own tools
- No subscription required — packs and per-deliverable pricing
Cons
- $249 per pitch and per report gets expensive at any volume
- API access is quoted by company size rather than listed
- Credit consumption per query is not documented before purchase
- Gemini support is still described as evolving
Best for
- Agencies pulling together a new-business pitch on a deadline
- Strategists who want live category data inside Claude or ChatGPT
- Teams building internal marketing tools on a data API
Not for
- Small brands needing continuous monitoring on a flat fee
- Teams that want a single self-serve price for API access
Watch out: Strategize is credit-metered and the pack is $49 for 100 credits, but nothing on the pricing page says what one query costs.
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