Smartly
Verified Oct 16, 2026 ActiveEnterprise ad platform that produces creative variants at volume and runs the buying across social, CTV and open web from one place.
Listed on EffectHub ·
Pricing
- Pricing model
- Contact sales
No public price: the site has no pricing page (the /pricing path returns not found) and every call to action is a demo request. Historically priced as a percentage of managed ad spend with enterprise minimums; confirm current terms with sales.
Use tool ↗About Smartly
Smartly is an advertising platform for large brands and agencies organised into three suites: Creative, which produces, personalises and versions ad creative at scale from templates and performance signals; Media, which launches, manages and optimises campaigns across Meta, TikTok, Pinterest, Snap and other social channels plus connected TV across 200+ streaming services and open-web DSPs; and Intelligence, which pulls planning, performance and measurement into one view for budget decisions. Its Intelligent Creative loop turns performance insights into creative updates automatically, and a newer Synapse layer ties planning, execution and optimisation together. There is no self-serve tier; the site routes visitors to a demo. The company was founded in 2013 by Kristo Ovaska and Tuomo Riekko and trades as Smartly.io Solutions Oy.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 16, 2026
Verified sources
- Homepage presents Smartly Creative, Smartly Media and Smartly Intelligence suites plus Smartly Synapse, channels across social, conversational commerce, CTV with 200+ streaming services, open web and video; no pricing link, 'Get a Demo' calls to action; footer names Smartly.io Solutions Oy with copyright 2013-2026 (15 October 2026)smartly.io ↗
- About page: founded by Kristo Ovaska and Tuomo Riekko in 2013; customers named include Samsung, Spotify, Uber and Ralph Lauren (15 October 2026)smartly.io ↗
- The /pricing path returns 404; no public price list exists on the site (15 October 2026)smartly.io ↗
Is Smartly legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- TLS certificate
- Issued by Google Trust Services, valid until Dec 14, 2026Seen in our own connection to the site on Oct 16, 2026
- Last checked
- Oct 16, 2026The site answered
- On the market since
- 2013The vendor's own material, read by us
- Operated by
- Smartly.io Solutions Oy, FinlandOur research, card verified Oct 15, 2026
Pros & cons of Smartly
Smartly is the platform you consider when the problem is hundreds of creative variants across a dozen markets and a media budget large enough that a percentage fee is cheaper than a team. The creative-to-media loop, where performance data feeds the next round of versions, is the part smaller tools do not replicate. It is sold on a demo with enterprise minimums, so a brand spending five figures a month will not get a quote worth taking.
Pros
- Creative production, media buying and measurement in one platform across social, CTV and open web
- Performance signals feed creative updates automatically rather than through a separate reporting loop
- Thirteen years of operation and named enterprise customers on the site
- API and integrations for feeding product catalogues and data into creative templates
Cons
- No pricing page and no self-serve tier; everything starts with a demo
- Enterprise minimums put it out of reach for most SMB advertisers
- Breadth across three suites means a long onboarding before the automation pays back
Best for
- Enterprise brands and holding-company agencies running always-on paid social across many markets
- Advertisers that need creative versioning, media buying and measurement in one vendor
- Teams adding connected TV and open-web buys alongside social from one workflow
Not for
- Small and mid-sized advertisers; there is no self-serve plan and no published price
- Teams that only need ad creative generation, which standalone tools do for a flat monthly fee
Watch out: Fees are negotiated and tied to spend, so get the fee structure, minimum commitment and term length in writing before the pilot; moving a large media budget off the platform later is a project in itself.
Alternatives to Smartly
Smartly head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.