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Rewarded user-acquisition network that pays mobile-game players for playtime and milestones, targeting retention over install volume.
Gamelight runs a rewarded ad network for mobile games: players earn in-app rewards for playtime and hitting milestones inside partner games, and Gamelight's targeting model uses playtime history, competitor-game usage and demographics to predict which users will stick around. Advertisers get a self-serve dashboard with budget and targeting controls plus an algorithm that shifts spend toward users likely to deliver return on ad spend, rather than just raw install counts. The company, formerly called Spotlight, is based in Hamburg, Germany, and was founded in 2022 by Florian Elmies and Gunay Aliyeva. Pricing isn't published; advertisers set their own budgets through the dashboard or work with the team directly.
Advertisers set their own budgets in the self-serve dashboard; no fixed retail price is published.
Use tool ↗Gamelight's angle is paying users to actually play rather than just click install, which in theory filters out the low-intent installs that plague reward-based user acquisition. Whether that beats a standard network on your specific ROAS is something you'd need to test with real budget, since case-study numbers aren't independently verifiable and pricing is entirely custom.
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