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Generates consistent AI movie previz scenes and B-roll using Google's Veo model.
RushesLab generates pre-visualization footage for filmmakers: rough scene previews that keep the same character and location appearance across multiple shots, so a director, cinematographer or production designer can see how a sequence will look before booking a set or location. It uses Google's Veo 3.1 model and can produce period or location-specific shots, like a 1920s Paris cafe, or dream and flashback sequences, without travel or built sets. The tool itself is free to use; you pay only Google's own Veo 3.1 generation cost with no added markup from RushesLab. Filmmaker Ram Gopal Varma is listed as an advisor, and users keep copyright over what they generate; the site does not name a formal operating company or country.
The RushesLab tool itself has no charge; users pay Google directly at Google's standard Veo 3.1 generation rate, with no markup added.
Use tool ↗RushesLab's specific value is keeping a character or location looking the same across separate generated shots, which is what makes previz useful for planning an actual shoot instead of just producing disconnected clips. Passing Google's Veo cost through with no markup is unusual and creator-friendly, but it also means your bill depends entirely on Google's pricing, not a plan you can predict in advance.
Watch out: Check Google's current Veo 3.1 pricing separately, since that determines your real cost, not anything published on RushesLab's own site.
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