Launched 2019 · Verified Oct 15, 2026

Photoroom

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Image Editing & Retouching Write a reviewFranceEffect71/ 100

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Background removal and product-photo generation for sellers, with batch processing and a per-image API

background removal product photography batch editing image editingFreemium · from $7.5/mo

Listed on EffectHub · Aug 16, 2026

InputsOutputsWeb · iOS · Android · API

Screenshot of the Photoroom website — photoroom.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model: Freemium
Paid options from: $7.50/mo
Billing: Monthly

Pro is $7.50 a month billed yearly with 8,000 AI credits and 1,000 exports a month; Max (25,000 credits, video generator) and Ultra (75,000 credits, 4K) are priced per month billed yearly but the amounts did not render on the fetched page; Enterprise is quoted. Core tools such as background removal are unmetered on paid plans; credits go to video, virtual models and AI backgrounds. The API is separate: Remove Background at $0.02 per image, Image Editing at $0.10, with 1,000 watermarked sandbox calls a month and 10 free production calls, no card needed.

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Overview

About Photoroom

Photoroom cuts a product out of a phone photo and puts it on a clean, generated or branded background, then extends that into the rest of a seller's visual pipeline: AI backgrounds and shadows, fashion models and virtual try-on, product staging, short video ads, resizing for each marketplace, batch processing across a catalogue and a Shopify sync. It runs on iPhone, Android and the web with team workspaces of up to 50 seats, and the same engine is sold as an API priced per image with a free watermarked sandbox. The company is a Paris SAS that began in 2019 and says it processes several billion images a year for more than a million brands. Paid plans bundle unlimited core tools with a monthly pool of AI credits and an export quota.

Platforms: Web · iOS · Android · API
API: Yes
Last verified: Oct 15, 2026

Verified sources

Pricing page: Pro $7.50 per month billed yearly with 8,000 AI credits and 1,000 exports; Max 25,000 credits and video; Ultra 75,000 credits and 4K; Enterprise custom; core tools unmetered, exports include Batch and Shopify, up to 50 seats per plan (15 October 2026)photoroom.com ↗
API pricing: Remove Background $0.02 per image (Basic), Image Editing $0.10 per image (Plus), 1,000 sandbox calls a month and 10 free production calls without a card, Enterprise from 200K images a year (15 October 2026)photoroom.com ↗
Legal notice: PHOTOROOM SAS, share capital EUR 10,469,999.58, RCS Paris 853 059 384, 229 rue Saint-Honore, 75001 Paris (15 October 2026)photoroom.com ↗
About page: idea began in 2019, co-founders Matt (ex-GoPro) and Eliot Andres, 7 billion images a year, 1 million+ brands, platforms iPhone, iPad, Android, web, Shopify app and API with an MCP connector (15 October 2026)photoroom.com ↗

Fact check

Is Photoroom legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered: Nov 21, 1998 (27 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 6, 2026
TLS certificate: Issued by Google Trust Services, valid until Jan 11, 2027Seen in our own connection to the site on Oct 15, 2026
Last checked: Oct 15, 2026The site answered
On the market since: 2019The vendor's own material, read by us
Operated by: PHOTOROOM SAS, FranceOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Photoroom

medium confidence

For anyone listing physical products, Photoroom is the fastest route from a kitchen-table photo to a marketplace-ready image, and the batch and Shopify tools mean it scales from one seller to a catalogue team. The pricing is two meters stacked - AI credits for the generative tools and an export cap on top - so a seller who mostly removes backgrounds pays little, while video and virtual-model output burns credits quickly. Developers get a clean per-image API with a real free sandbox, which is rarer than it should be.

Pros

Background removal and the other core tools are unmetered on every paid plan
Batch processing, catalogue management and a Shopify sync cover the whole listing workflow
API at $0.02 to $0.10 per image with a free monthly sandbox and MCP access for agents
Established Paris company with a large user base, not a thin wrapper

Cons

Exports are capped per month (1,000 on Pro) on top of the credit pool
Headline prices are annual; Max and Ultra prices were not readable on the page today
Video generation and virtual models consume credits fast - Pro allows no video at all
No free plan is listed on the web pricing page; only the API has a stated free allowance

Best for

Marketplace and Shopify sellers producing listing images in volume
Small fashion brands that want on-model shots without a photoshoot
Developers who need background removal or product staging as an API call

Not for

Photographers and retouchers who need layer-level control - it is a product tool, not an editor
Teams that want a single flat price; credits, exports and API calls are three separate allowances

Watch out: The $7.50 headline is billed yearly, and the export cap counts every saved image including batch and Shopify syncs - a catalogue of a few thousand SKUs exhausts Pro in one pass.

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