Personyze
Verified Oct 15, 2026 ActivePersonalizes website content, product recommendations and landing pages per visitor, with an MCP server for AI clients.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $149/mo
- Billing
- Monthly
Free plan covers 5,000 pageviews; Starter is $149/month for 50k pageviews, scaling to Growth ($250), Power ($450) and Enterprise (from $1,450); overage and two paid add-ons are billed separately.
Use tool ↗About Personyze
Personyze is a website personalization platform: it targets content, product recommendations, offers and dynamic landing pages to individual visitors based on behavior and segment, and supports A/B testing and personalized email alongside on-site targeting. It integrates with WordPress, Shopify, HubSpot, Salesforce, Segment, Tealium and GA4, exposes a REST API and server/mobile SDKs, and recently added an MCP server so accounts can be run through Claude or ChatGPT clients. The company, also named Personyze, was founded in Tel Aviv, Israel in November 2008 and says it has served 1,500+ brands since. Paid plans start at $149/month (Starter, 50k pageviews) after a free tier capped at 5,000 pageviews; add-ons for an AI chat agent ($99/month) and hosted landing pages ($49/month) are priced separately.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Confirms the personalization feature set, integrations and MCP server additionpersonyze.com ↗
- Confirms the full pricing table, add-on pricing and overage ratespersonyze.com ↗
Is Personyze legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Mar 18, 2010 (16 years ago)Registry record (RDAP), registrar GoDaddy.com, LLC, looked up Sep 6, 2026
- TLS certificate
- Issued by Amazon, valid until Apr 10, 2027Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2008The vendor's own material, read by us
- Operated by
- Personyze, IsraelOur research, card verified Sep 1, 2026
Pros & cons of Personyze
Personyze has been running website personalization since 2008, which shows in how deep the integration list and targeting rules go compared to newer CRO tools — but that same maturity means the pricing structure, with tiered pageviews, per-add-on pricing and overage fees, is more complex than a simple flat-rate competitor. The MCP server for running accounts through Claude or ChatGPT is a genuinely current addition on top of an otherwise established product.
Pros
- 14+ years of operating history with a large stated customer base (1,500+ brands)
- Broad integration list (WordPress, Shopify, HubSpot, Salesforce, Segment, Tealium, GA4)
- REST API, mobile SDKs and a new MCP server for AI-client account management
Cons
- Pricing jumps from a 5,000-pageview free tier straight to $149/month with no low-cost middle step
- AI chat agent and landing pages are separate paid add-ons, not included in base plans
- Overage fees apply on top of the tier price once pageview limits are hit
Best for
- Mid-market to enterprise ecommerce and SaaS sites wanting granular, rules-based personalization
- Teams already invested in HubSpot, Salesforce or Segment who want personalization wired directly in
Not for
- Small sites under the 5,000-pageview free tier that don't want to jump straight to $149/month
- Anyone wanting one flat price instead of pageview tiers plus paid add-ons
Alternatives to Personyze
Personyze head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.
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