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HeyGen vs LooksCraft

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
LooksCraft — $19/mo vs $24/mo for HeyGen
Free plan
Only HeyGen (LooksCraft has paid plans only)
Public API
HeyGen has one; not confirmed by us for LooksCraft
Higher Trust score
HeyGen — 94 vs 62 for LooksCraft
Best fit
HeyGen: Marketing and product teams shipping talking-head video without a studio · LooksCraft: Small e-commerce sellers who need short-form ad videos fast

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

HeyGenAvatar videos and translation with lip-syncLooksCraftTurns a product photo into a scripted UGC-style ad video with an AI actor and voiceover in minutes.

Side by side

FactHeyGenLooksCraft
CategoryAI Avatars & Talking HeadsAI Avatars & Talking Heads
Pricing modelFreemiumPaid
Starts at$24/mo$19/mo
Public APIYesNot confirmed
Trust score94 / 10062 / 100
PlatformsWeb, APIWeb
CompanyHeyGen—
Launched2020—
Last verifiedOct 15, 2026Oct 15, 2026

What our research says

HeyGen

The strongest avatar fidelity on the market right now, but the credit arithmetic decides whether it is affordable, not the sticker price.

Pros

  • Avatar and lip-sync quality is ahead of most competitors at the price
  • Free plan lets you judge output quality before paying anything
  • Video translation covers a wide language list with synchronised lips
  • Credits roll over for a month rather than expiring at the billing date

Cons

  • Newer avatar models cost roughly seven times the credits of the older ones
  • Free tier is watermarked and capped at three one-minute videos
  • Business tier stacks a $20 per-seat charge on top of a $149 base
  • Custom avatars and the better models are gated behind higher tiers

LooksCraft

LooksCraft is built around paying per finished video instead of per credit, which makes cost predictable if you know roughly how many ads you need a month. The AI-actor delivery is convincing enough for short ad formats but will not replace a real customer testimonial when authenticity matters more than speed.

Pros

  • Pay-per-video pricing instead of opaque credits
  • Free retries and edits included on every plan
  • Full script-to-render pipeline in one pass: script, casting, voiceover, lip-sync
  • Roughly two-minute turnaround per video

Cons

  • No free tier — the cheapest option is a paid subscription
  • No disclosed company name, founder, or location
  • AI actors can read as AI-generated on close inspection, which matters for authenticity-sensitive campaigns

Which one fits

Choose HeyGen if you need

  • Marketing and product teams shipping talking-head video without a studio
  • Localising existing footage into other languages with matched lip movement
  • Creators who want a cloned avatar for repeatable short-form output

Choose LooksCraft if you need

  • Small e-commerce sellers who need short-form ad videos fast
  • Agencies producing many short product videos on a predictable budget
  • Testing ad-creative variations without booking real actors

HeyGen vs LooksCraft: the questions people ask

Is HeyGen cheaper than LooksCraft?

On published entry prices, LooksCraft starts lower — $19/mo against $24/mo for HeyGen. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does HeyGen or LooksCraft have a free tier?

HeyGen has a free tier; LooksCraft has paid plans only.

Which has a public API, HeyGen or LooksCraft?

HeyGen ships a public API, as of our last verification. A public API for LooksCraft is not confirmed by us — check its developer docs before you plan an integration.

More comparisons

All HeyGen alternatives →All LooksCraft alternatives →Browse all AI Avatars & Talking Heads →