Better Analyst
Verified Oct 15, 2026 ActiveChat-driven analytics workspace, formerly Formula Bot, that turns connected data into charts, dashboards and scheduled reports
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $20/mo
- Billing
- Monthly
Starter is $20/month flat (shown at $10 for the first month) for 250 chat messages, 2,500 AI actions, 2 dashboards and 2 data sources; Max is $40 per user per month ($20 first month) with unlimited messages and 5,000 actions per user; Business $80 per user ($40 first month) with 15,000 actions; a free-forever plan and a custom tier exist. A monthly-versus-annual toggle promises up to 50% off but showed no annual figures.
Use tool ↗About Better Analyst
Better Analyst is the renamed Formula Bot: a chat-driven analytics workspace where you connect spreadsheets, databases, warehouses or marketing sources and ask for cleaning, charts, dashboards and reports in plain language. Connectors cover GA4, Search Console, BigQuery, Snowflake, Postgres, Airtable, Tableau, Power BI and cloud drives, and scheduled Data Flows refresh dashboards hourly, daily or weekly depending on plan. The original Excel and Google Sheets formula generator survives as formula and template pages, while the product itself is sold as a per-user analytics seat. The operator is Datasetmatch LLC under Florida law; the formulabot.com domain now redirects here.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- 'Formula Bot is now Better Analyst—same account, more powerful analysis'; connectors include GA4, Google Search Console, Tableau, Power BI, Airtable, BigQuery, Snowflake, PostgreSQL, Google Drive and Dropbox; AI dashboards, data cleaning, Slack integration, scheduled Data Flows; no API mentioned (15 October 2026)betteranalyst.com ↗
- Starter $20/month flat ($10 first month) with 250 chat messages and 2,500 AI actions; Max $40 per user ($20 first month) with unlimited messages and 5,000 actions; Business $80 per user ($40 first month) with 15,000 actions; free-forever plan; Monthly (Save 50%) vs Annually toggle without annual prices (15 October 2026)betteranalyst.com ↗
- Terms last updated 13 October 2026 name Datasetmatch LLC, governed by Florida law with venue in Orange County, and repeat the Formula Bot rename notice (15 October 2026)betteranalyst.com ↗
- formulabot.com returns 200 and lands on betteranalyst.com (15 October 2026)formulabot.com ↗
- Founded as Excel Formula Bot in August 2022 by David Bressler and later renamed Formula Botpicklerooms.com ↗
Is Better Analyst legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Jun 22, 2015 (11 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 6, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Jan 6, 2027Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2022The vendor's own material, read by us
- Operated by
- Datasetmatch LLC, United StatesOur research, card verified Oct 15, 2026
Pros & cons of Better Analyst
If you came looking for the Excel formula generator that went viral in 2022, that product has now been renamed twice and lives on a third domain as a per-seat analytics app. As a lightweight analytics workspace it is fine for spreadsheet-scale questions, scheduled dashboards and marketing data pulls, and outclassed by real BI tools once you need governance or modelling.
Pros
- Wide connector list spanning spreadsheets, databases, warehouses, GA4 and cloud drives
- Scheduled Data Flows keep dashboards refreshed without manual re-runs
- Flat $20 Starter tier is well under most BI seat pricing
- Rename kept existing accounts and the old domain redirects rather than dying
Cons
- Starter is capped at 250 chat messages a month and weekly Google Sheets-only refreshes
- Per-user pricing above Starter ($40 and $80 a seat) gets expensive for a team quickly
- The first-month half-price offer makes the real recurring cost easy to misread
- No public API found, so it cannot be scripted into a pipeline
Best for
- Analysts who live in Excel or Google Sheets and want charts and reports without a BI stack
- Marketing teams pulling GA4, Search Console and ad data into scheduled dashboards
- One-off questions against a CSV, a Postgres table or a warehouse view
Not for
- Anyone who only needs an occasional formula — a general chatbot does that free
- Governed enterprise reporting with row-level security, lineage and modelling
Watch out: This is the former Formula Bot (and before that Excel Formula Bot): bookmarks, tutorials and listings under the old names point at a product that has changed shape and price, and the headline $10 and $20 figures double after the first month.
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