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Eat This Much vs Wholesum

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Eat This Much starts at $5, Wholesum at $13. Only Eat This Much has a free tier.

Eat This MuchBuilds daily or weekly meal plans to your calorie and macro targets, then turns them into a grocery list.WholesumMenu-planning software for camps, retreats, and outfitters that scales recipes and shopping lists by group size.

Side by side

FactEat This MuchWholesum
CategoryNutrition & Meal PlanningNutrition & Meal Planning
Pricing modelFreemiumPaid
Starts at$5 month$13 month
Public APINoNo
PlatformsWeb, iOS, AndroidWeb, iOS, Android
CompanyEat This Much Inc.Wholesum
Launched2013—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Eat This Much

The generator is the product: give it targets and dislikes and it fills a day or a week, then converts that into a shop. The free tier is unusually generous - daily plans and tracking cost nothing - but the features that actually save time, weekly planning and automatic grocery lists, sit behind premium. The $5 headline is the annual rate; monthly costs more and the page does not say how much.

Pros

  • Free tier generates daily plans, tracks intake and reads barcodes with no payment
  • Per-day macro targets support carb cycling and uneven training weeks
  • Virtual pantry and automatic leftovers cut waste instead of assuming fresh ingredients every meal
  • Grocery lists hand off to Instacart, Amazon Fresh and Walmart
  • Native iOS and Android apps with large review counts alongside the web app

Cons

  • Weekly planning, grocery lists and PDF export are premium-only, and $5 is the annual rate
  • The Professional tier has no published price - it is quoted per client
  • Plan quality depends on the recipe database, so narrow diets can produce repetitive weeks

Wholesum

Wholesum targets a specific, underserved niche, feeding groups of 15 to hundreds of people, that generic recipe or meal-planning apps aren't built for, with features like per-person cost tracking and dietary-substitution automation. It is not aimed at individual or family meal planning, so a home cook would find it overbuilt for their needs. Annual-only billing across all three tiers is a bigger upfront commitment than a monthly plan would be.

Pros

  • Scales recipes and shopping lists automatically to a specified group size
  • Automates dietary-restriction substitutions across a whole menu
  • Built-in cost estimation for budgeting food spend per person
  • Mobile apps for iOS and Android alongside the web platform

Cons

  • Billing is annual only across all tiers, based on the pricing page
  • Built specifically for group/institutional use, not everyday individual meal planning
  • No free tier to test before committing to a paid plan

Which one fits

Choose Eat This Much if you need

  • Hitting specific calorie and macro targets without planning meals yourself
  • Carb cycling or per-day macro schedules
  • People who want the grocery list generated and delivered

Choose Wholesum if you need

  • Outfitters, camps, and retreat centers planning meals for groups of 15 or more
  • Personal chefs managing multi-day menus for a group booking

More comparisons

Browse all Nutrition & Meal Planning →