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diib vs SE Ranking

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Only diib (SE Ranking has paid plans only)
Public API
SE Ranking has one; not confirmed by us for diib
Best fit
diib: Small agencies or freelancers monitoring many client sites on one cheap plan · SE Ranking: Small and mid-size SEO agencies that bill clients on white-label reports and need many projects per seat
Trust score
About even — diib 92, SE Ranking 91
Status
Both up at our last check (Sep 6, 2026)

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactdiibSE Ranking
CategorySEO ToolsSEO Tools
Pricing modelFreemiumPaid
Starts at$30/mo—
Public APINot confirmedYes
Trust score92 / 10091 / 100
PlatformsWebWeb, API
Companydiib Inc.Seranking Ltd.
Launched—2013
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

diib

At $30 a month for up to 30 monitored sites, diib is priced for agencies and site owners who want a prioritised to-do list rather than a data warehouse. It reads as actions, not metrics, and the free plan is a standing account rather than a one-off teaser scan. What you give up is depth: the keyword and backlink data is thinner than the tools charging five times as much.

Pros

  • Both tiers monitor up to 30 websites, unusual at a $30 price point
  • The free plan is a standing account, not a one-off scan that expires
  • Recommendations are ranked and phrased as actions rather than dumped as raw metrics
  • Works on hosted platforms like Shopify, Wix and Squarespace with no code access needed

Cons

  • Keyword and backlink data is thinner than Ahrefs or Semrush at several times the price
  • No API, so results cannot be pulled into your own reporting
  • The Growth Expert is as much an upsell channel as a support feature
  • No founding year or team page is published

SE Ranking

SE Ranking is the mid-market pick for agencies that need rank tracking, audits and client reports without paying Semrush or Ahrefs prices, and in 2026 it is one of the few suites where AI-answer visibility is tracked in the same project as organic rankings. Solo site owners will find the Core plan generous but still a three-figure monthly bill, and the keyword and backlink databases are smaller than the two market leaders'.

Pros

  • Daily rank tracking with Google top-100 and share-of-voice reporting is included on the entry plan, not an upsell
  • AI-visibility tracking across AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity is built into the same projects as keyword tracking
  • Every plan includes API credits and an MCP server, so reporting can be automated without a separate data subscription
  • The 14-day trial runs the full product with no card, and annual billing takes 20 percent off
  • Agency Pack adds white-label platform and reports, client seats and a lead generator for a flat add-on rather than a plan jump

Cons

  • The pricing page quoted euros only from our location, so the USD cost could not be read without starting a trial
  • The Core plan has a single manager seat; extra seats and extra keywords are each billed on top
  • Most add-ons (Agency Pack, API) are annual-only, so the real commitment is a year's prepayment
  • The Core plan keeps only six months of history; lifetime history needs Growth

Which one fits

Choose diib if you need

  • Small agencies or freelancers monitoring many client sites on one cheap plan
  • Site owners who want ranked next actions instead of raw SEO metrics
  • Shopify, Wix and Squarespace stores where code-level SEO tooling is not an option

Choose SE Ranking if you need

  • Small and mid-size SEO agencies that bill clients on white-label reports and need many projects per seat
  • Marketing teams that want organic rankings and AI-search mentions tracked side by side in one dashboard
  • Teams that want SEO data in scripts or AI assistants through the included API credits and MCP server

diib vs SE Ranking: the questions people ask

Is diib cheaper than SE Ranking?

diib starts at $30/mo. An entry price for SE Ranking is not confirmed by us yet, so check its pricing page before you compare.

Does diib or SE Ranking have a free tier?

diib has a free tier; SE Ranking has paid plans only.

Which has a public API, diib or SE Ranking?

SE Ranking ships a public API, as of our last verification. A public API for diib is not confirmed by us — check its developer docs before you plan an integration.

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