diib vs Semrush

diib

At $30 a month for up to 30 monitored sites, diib is priced for agencies and site owners who want a prioritised to-do list rather than a data warehouse. It reads as actions, not metrics, and the free plan is a standing account rather than a one-off teaser scan. What you give up is depth: the keyword and backlink data is thinner than the tools charging five times as much.

Pros

• +Both tiers monitor up to 30 websites, unusual at a $30 price point
• +The free plan is a standing account, not a one-off scan that expires
• +Recommendations are ranked and phrased as actions rather than dumped as raw metrics
• +Works on hosted platforms like Shopify, Wix and Squarespace with no code access needed

Cons

• −Keyword and backlink data is thinner than Ahrefs or Semrush at several times the price
• −No API, so results cannot be pulled into your own reporting
• −The Growth Expert is as much an upsell channel as a support feature
• −No founding year or team page is published

Semrush

Semrush is still the broadest single subscription for anyone who needs competitor traffic estimates, keyword gaps, rank tracking and a site crawler in one login, and its 2026 plans fold AI-answer tracking into the same projects. It is priced for marketing teams and agencies: at $139 a month before extra users and add-ons, a solo site owner pays for a great deal they will never open, and the Adobe acquisition makes the roadmap and pricing a question for a much larger company.

Pros

• +Keyword, traffic-estimate and backlink databases are Semrush's own, with historical data back to 2012 on higher tiers
• +AI-visibility tracking (ChatGPT, AI Overviews, AI Mode) is in the same project as keyword rankings from the $199 Starter plan
• +An API, a Chrome extension and an official Claude connector let the data leave the dashboard
• +A $0 plan and a seven-day trial on paid tiers mean the interface can be judged before paying
• +Terms name a single Delaware entity at a Boston address and were updated in August 2026 after the Adobe deal

Cons

• −Every plan is single-user; each extra seat starts at $45 per month on top
• −Keyword and prompt caps (500 keywords on the $139 and $199 plans) run out quickly across several sites
• −Traffic figures are estimates from clickstream models, and the gap from real analytics can be wide on small sites
• −Now part of Adobe, so pricing, packaging and data-sharing terms may change with the parent's enterprise strategy

Is diib cheaper than Semrush?

On published entry prices, diib starts lower — $30/mo against $139/mo for Semrush. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does diib or Semrush have a free tier?

Both: diib has a free tier, and Semrush has a free tier.

Which has a public API, diib or Semrush?

Semrush ships a public API, as of our last verification. A public API for diib is not confirmed by us — check its developer docs before you plan an integration.