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Launched 2013 · Verified Oct 15, 2026

SE Ranking

Verified Oct 15, 2026 Active
SEO Tools2viewsWrite a reviewUnited KingdomEffect68/ 100
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SEO platform with rank tracking, site audits, backlinks and AI-search visibility, priced for agencies

rank trackingsite auditwhite label reportscompetitor researchPaid

Listed on EffectHub ·

Web · API
Screenshot of the SE Ranking website
#2418
seranking.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model
Paid

The pricing page showed euro prices only: Core €109 per month or €87.20 per month billed annually (10 projects, 2,000 keywords, 100 prompts a day), Growth €235 or €188 billed annually, Enterprise on quote. No USD figure was shown, so the dollar price is left unconfirmed. A 14-day trial needs no card; the Agency Pack (+€59), AI Search (+€79) and API (+€39) add-ons are mostly annual-only, and a standalone data API starts at €155 per month.

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Overview

About SE Ranking

SE Ranking is a subscription SEO platform that tracks keyword positions daily across search engines, audits sites page by page, and reports on backlinks, competitors and keyword gaps from its own databases. Since 2025 it has added an AI-visibility layer (SE Visible) that records how often a brand is mentioned in Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, and tracks prompts the way it tracks keywords. Agencies get white-label reports, client seats and a lead generator as an add-on, and every plan includes API credits and an MCP server so the data can be pulled into scripts or AI assistants. Plans are metered by projects, tracked keywords and daily prompts rather than by users alone.

Platforms
Web · API
API
Yes
Last verified
Oct 15, 2026

Verified sources

  • Core €109 per month or €87.20 per month billed annually with 10 projects, 1 manager seat, 2,000 daily keywords, 100 daily prompts and 25K API credits with MCP access; Growth €235 or €188 billed annually; Enterprise on quote; 14-day trial without a card (15 October 2026)seranking.com ↗
  • Agency Pack +€59 per month annual-only, AI Search add-on +€79 per month or €63.20 billed annually, API add-on +€39 per month annual-only, standalone SE Ranking API from €155 per month (15 October 2026)seranking.com ↗
  • Terms name the provider as one of two group entities: Seranking Ltd., Forest House Business Centre, 8 Gainsborough Road, London E11 1HT, or SER Acquisition Inc., Wilmington, Delaware (15 October 2026)seranking.com ↗
  • About page states the platform has served SEO professionals since 2013 with more than 30 tools and over a million users (15 October 2026)seranking.com ↗
  • SE Visible tracks brand mentions, sentiment and share of voice across five AI engines; nav lists Keyword Research, Backlinks, Domain Analysis, Rank Tracker, Website Traffic, Website Audit and AI Visibility APIs plus MCP (15 October 2026)seranking.com ↗
Fact check

Is SE Ranking legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered
Sep 16, 2010 (16 years ago)Registry record (RDAP), registrar GoDaddy.com, LLC, looked up Sep 6, 2026
TLS certificate
Issued by Google Trust Services, valid until Dec 11, 2026Seen in our own connection to the site on Oct 15, 2026
Last checked
Oct 15, 2026The site answered
On the market since
2013The vendor's own material, read by us
Operated by
Seranking Ltd., United KingdomOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of SE Ranking

medium confidence

SE Ranking is the mid-market pick for agencies that need rank tracking, audits and client reports without paying Semrush or Ahrefs prices, and in 2026 it is one of the few suites where AI-answer visibility is tracked in the same project as organic rankings. Solo site owners will find the Core plan generous but still a three-figure monthly bill, and the keyword and backlink databases are smaller than the two market leaders'.

Pros

  • Daily rank tracking with Google top-100 and share-of-voice reporting is included on the entry plan, not an upsell
  • AI-visibility tracking across AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity is built into the same projects as keyword tracking
  • Every plan includes API credits and an MCP server, so reporting can be automated without a separate data subscription
  • The 14-day trial runs the full product with no card, and annual billing takes 20 percent off
  • Agency Pack adds white-label platform and reports, client seats and a lead generator for a flat add-on rather than a plan jump

Cons

  • The pricing page quoted euros only from our location, so the USD cost could not be read without starting a trial
  • The Core plan has a single manager seat; extra seats and extra keywords are each billed on top
  • Most add-ons (Agency Pack, API) are annual-only, so the real commitment is a year's prepayment
  • The Core plan keeps only six months of history; lifetime history needs Growth

Best for

  • Small and mid-size SEO agencies that bill clients on white-label reports and need many projects per seat
  • Marketing teams that want organic rankings and AI-search mentions tracked side by side in one dashboard
  • Teams that want SEO data in scripts or AI assistants through the included API credits and MCP server

Not for

  • Link builders and competitive researchers who live in the backlink index, where Ahrefs and Semrush see more
  • Hobby sites or single-domain owners who only need a monthly rank check

Watch out: Limits are counted per account across all projects (keywords per day, prompts per day, audit pages per month), so an agency adding clients hits the keyword cap long before the project cap.

SE Ranking head-to-head

Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.

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