Skip to content
effecthub

Crayon vs Probedex

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Probedex publishes a starting price ($19.90); Crayon does not. Only Probedex has a free tier.

CrayonTracks competitors across the web and pushes scored intel and battlecards into Salesforce and SlackProbedexReverse-engineers how a SaaS competitor got its traffic and growth, and hands you a report to copy from.

Side by side

FactCrayonProbedex
CategoryMarket & Competitive ResearchMarket & Competitive Research
Pricing modelContactFreemium
Starts at—$19.90 one_time
Public APINoNo
PlatformsWeb, Slack AppWeb
CompanyCrayon, Inc.Probedex
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Crayon

Crayon is one of the established names in competitive intelligence, and its strength is distribution rather than collection: intel is useless if it stops at an analyst, so the product pushes battlecards into the CRM and Slack where reps actually are. Win-loss and influenced-revenue reporting give the programme something to justify itself with at renewal. The cost is opacity — nothing is priced publicly and there is no self-serve path in.

Pros

  • Monitors a broad set of public competitor signals and scores them by importance rather than volume
  • Publishes battlecards directly into Salesforce, Slack, Highspot and Gong
  • Win-loss analysis and influenced-revenue reporting are part of the platform
  • Integration list covers the surrounding sales stack including Gong and ZoomInfo

Cons

  • No published pricing at any tier and no self-serve signup
  • No documented public API on the marketing site
  • Sold as an enterprise programme, so onboarding is a project not a signup
  • Value depends on someone curating the intel; the tool does not replace an analyst

Probedex

Probedex packages competitor data into a written teardown instead of leaving you to interpret raw traffic and SEO numbers yourself. The free discovery tier is genuinely limited, so real use means paying per teardown or subscribing.

Pros

  • Aggregates traffic, SEO, ad, and revenue signals from multiple sources into one report
  • Pay-per-teardown option ($19.90) for occasional use without a subscription
  • Watchlist and CSV export on paid tiers
  • Cancel-anytime pricing with no annual lock-in

Cons

  • Free tier's discovery access is narrow (10 companies per page, top 3 results)
  • Extra teardowns beyond the monthly allowance cost $19.90-29.90 each
  • Company country and founding details aren't published

Which one fits

Choose Crayon if you need

  • Product marketing teams running a formal competitive intelligence programme
  • Sales organisations that lose deals to a known set of rivals
  • Companies that need to report competitive influence on revenue to leadership

Choose Probedex if you need

  • Founders scoping out one or two specific competitors before a strategy decision
  • Teams that want a written playbook, not just a dashboard of numbers

More comparisons

All Crayon alternatives →Browse all Market & Competitive Research →