Crayon
Verified Oct 16, 2026 ActiveTracks competitors across the web and pushes scored intel and battlecards into Salesforce and Slack
Listed on EffectHub ·
Pricing
- Pricing model
- Contact sales
No figure is published. The pricing page says pricing is tailored to the size of your competitive intelligence programme and routes to a request-an-estimate form. This is enterprise annual-contract software sold through sales, so expect a scoping call, seat counts and a yearly commitment rather than a card-on-file signup.
Use tool ↗About Crayon
Crayon watches competitor websites, pricing changes, reviews, hiring and news, scores what it finds for importance and summarises it instead of dumping a raw feed on an analyst. The output is designed to land where sellers already work: battlecards published into Salesforce, Slack, Highspot and Gong, plus win-loss analysis and reporting that ties competitive intel back to influenced revenue. Integrations cover Gong, ZoomInfo, Airtable, Dropbox and DocuSign among others. Crayon, Inc. is based on Summer Street in Boston, Massachusetts. There is no published price at any tier — every deal is scoped through a request-an-estimate form.
- Platforms
- Web · Slack app
- API
- Not confirmed
- Last verified
- Oct 16, 2026
Verified sources
- Pricing page: 'pricing is tailored to the needs of your competitive intelligence program', with only a Request an Estimate form and no tiers (15 October 2026)crayon.co ↗
- Home page: battlecards delivered into Salesforce, Slack, Highspot and Teams; footer copyright Crayon (15 October 2026)crayon.co ↗
Is Crayon legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- TLS certificate
- Issued by Google Trust Services, valid until Nov 19, 2026Seen in our own connection to the site on Oct 16, 2026
- Last checked
- Oct 16, 2026The site answered
- Operated by
- Crayon, Inc., United StatesOur research, card verified Oct 15, 2026
Pros & cons of Crayon
Crayon is one of the established names in competitive intelligence, and its strength is distribution rather than collection: intel is useless if it stops at an analyst, so the product pushes battlecards into the CRM and Slack where reps actually are. Win-loss and influenced-revenue reporting give the programme something to justify itself with at renewal. The cost is opacity — nothing is priced publicly and there is no self-serve path in.
Pros
- Monitors a broad set of public competitor signals and scores them by importance rather than volume
- Publishes battlecards directly into Salesforce, Slack, Highspot and Gong
- Win-loss analysis and influenced-revenue reporting are part of the platform
- Integration list covers the surrounding sales stack including Gong and ZoomInfo
Cons
- No published pricing at any tier and no self-serve signup
- No documented public API on the marketing site
- Sold as an enterprise programme, so onboarding is a project not a signup
- Value depends on someone curating the intel; the tool does not replace an analyst
Best for
- Product marketing teams running a formal competitive intelligence programme
- Sales organisations that lose deals to a known set of rivals
- Companies that need to report competitive influence on revenue to leadership
Not for
- Solo founders or small teams wanting a cheap monitoring feed
- Anyone who needs to try the product before talking to a salesperson
Watch out: Budget for the human side — competitive intelligence platforms only pay off where someone owns the programme, and Crayon is priced as a programme not a tool.
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Crayon head-to-head
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