Competely vs Crayon

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan: Competely has one; Crayon prices on request
Higher Trust score: Competely — 86 vs 75 for Crayon
Best fit: Competely: Founders tracking a fixed set of named rivals · Crayon: Product marketing teams running a formal competitive intelligence programme
Platforms: Competely: Web · Crayon: Web, Slack app
Status: Both up at our last check (Oct 16, 2026)

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

CompetelyCompetitor breakdowns across pricing, features and messaging, plus a recurring email brief when rivals change something

CrayonTracks competitors across the web and pushes scored intel and battlecards into Salesforce and Slack

Side by side

Fact	Competely	Crayon
Category	Market & Competitive Research	Market & Competitive Research
Pricing model	Freemium	Contact
Starts at	$39/mo	—
Trust score	86 / 100	75 / 100
Platforms	Web	Web, Slack app
Company	Lifehack Labs LLC	Crayon, Inc.
Last verified	Oct 16, 2026	Oct 16, 2026

What our research says

Competely

Competely is a competitor-monitoring subscription dressed as a research tool: you get an on-demand comparison plus a standing watch that emails you when a rival changes pricing or messaging. The export and viewer-sharing make it practical for agencies billing the output onward. A free account now shows a real analysis against two competitors, but monitoring and full-size projects start at $39 a month.

Pros

Continuous monitoring with scheduled email briefs, not just a one-shot report
CSV and PDF export plus unlimited viewer sharing on every tier
Clear, published price ladder from $39 to $99 with no sales call
Project and competitor limits are stated per tier rather than hidden

Cons

The free account covers a single analysis against two competitors; briefs and monitoring need a paid plan
Analysis runs are rationed (3 to 5 a month) rather than unlimited
Single seat on Starter and Pro; extra seats are $20/month each

Crayon

Crayon is one of the established names in competitive intelligence, and its strength is distribution rather than collection: intel is useless if it stops at an analyst, so the product pushes battlecards into the CRM and Slack where reps actually are. Win-loss and influenced-revenue reporting give the programme something to justify itself with at renewal. The cost is opacity — nothing is priced publicly and there is no self-serve path in.

Pros

Monitors a broad set of public competitor signals and scores them by importance rather than volume
Publishes battlecards directly into Salesforce, Slack, Highspot and Gong
Win-loss analysis and influenced-revenue reporting are part of the platform
Integration list covers the surrounding sales stack including Gong and ZoomInfo

Cons

No published pricing at any tier and no self-serve signup
No documented public API on the marketing site
Sold as an enterprise programme, so onboarding is a project not a signup
Value depends on someone curating the intel; the tool does not replace an analyst

Which one fits

Choose Competely if you need

Founders tracking a fixed set of named rivals
Agencies producing competitive decks for clients
Product marketers who need a pricing and messaging diff

Choose Crayon if you need

Product marketing teams running a formal competitive intelligence programme
Sales organisations that lose deals to a known set of rivals
Companies that need to report competitive influence on revenue to leadership