Balzac
Verified Oct 15, 2026 ActiveSEO and GEO autopilot that finds keywords a website can win, writes or rewrites the pages, and publishes them to its CMS.
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $79/mo
- Billing
- Monthly
One Columnist plan at $79 a month per website: about 30 articles a month and up to 250 tracked keywords; a second site is a second plan. The first 3 articles are free without a card, and the first payment has a 30-day money-back guarantee.
Use tool ↗About Balzac
Balzac runs content for one website on autopilot. Given the site's address, it reads the site, picks low-difficulty keywords with known search volume, plans each article from the pages that rank today and links its sources, then publishes to WordPress, Webflow, Wix, GoHighLevel or any site by webhook. Before writing new pages it reworks titles, meta descriptions and articles already sitting at positions 5 to 20, and it reports clicks per page from Google Search Console every Monday. Auto-publish is off until the owner turns it on, and agents can drive it through its MCP server, CLI or API. It is made by Bromance Software SRL in Brussels.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Pricing page: Columnist plan $79 a month per website, about 30 articles a month, up to 250 keywords, publishing to WordPress, Webflow, Wix, GoHighLevel or webhook, MCP, CLI and API, 3 free articles without a card (15 October 2026)hirebalzac.ai ↗
- About page: company Bromance Software SRL, Brussels, Belgium; founders Vincenzo Ruggiero and Jean Derély (15 October 2026)hirebalzac.ai ↗
- Terms: service including web app, CLI, MCP server and API operated by Bromance Software SRL (15 October 2026)hirebalzac.ai ↗
Is Balzac legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Mar 5, 2025 (1 year ago)Registry record (RDAP), registrar Gandi SAS, looked up Sep 14, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Nov 17, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- Operated by
- Bromance Software SRL, BelgiumOur research, card verified Oct 15, 2026
Pros & cons of Balzac
A good fit for a small business or agency that wants one site's SEO content researched, written and published every week without anyone opening the CMS, and that values updates to pages already ranking as much as new posts. At $79 per site it adds up fast for agencies with many clients, and anyone who wants to co-write each draft is better served by an editor-style tool.
Pros
- Improves pages already ranking at positions 5 to 20 before writing new ones
- Plans each article from currently ranking pages and lists its sources
- Publishes to WordPress, Webflow, Wix, GoHighLevel or any site by webhook
- MCP server, CLI and API for running it from agents
- 3 free articles without a card, then a 30-day refund on the first payment
Cons
- Priced per website, so multi-site use scales linearly
- About 30 articles a month is the only volume on offer
- No ranking guarantee, and articles take weeks to be indexed
Best for
- Small businesses that want steady SEO articles on one site without hiring writers
- Agencies running content for a few client sites on WordPress, Webflow, Wix or GoHighLevel
- Developers who want to drive an SEO writing pipeline from an AI agent over MCP or API
Not for
- Writers who want to co-edit each draft interactively
- Agencies with dozens of sites, since every site is a separate $79 plan
Watch out: The old credit tiers ($79/$99/$179) are gone: today each website needs its own $79 Columnist plan, so count your sites before you budget.
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