Verified Oct 15, 2026

Ahrefs

Active

SEO Tools6Write a reviewSingaporeEffect71/ 100

Backlink index, keyword research, rank tracking and site audits from one crawler, now with AI-answer visibility tracking

backlink analysiskeyword researchsite auditrank trackingFreemium · from $29/mo

Listed on EffectHub · Aug 16, 2026

Web · API · Chrome extension

Screenshot of the Ahrefs website — ahrefs.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model: Freemium
Paid options from: $29/mo
Billing: Monthly

Ahrefs Free covers your own sites. Starter $29/month; Lite $129/month (1 user, 1,000 credits per user, 100,000 crawl credits, 5 projects, 750 tracked keywords); Standard $249 (unlimited credits, 500,000 crawl credits); Advanced $449; Enterprise $1,499 with annual commitment. Extra users cost $40–80/month each. Annual billing saves up to 17%. Brand Radar AI from $199/month and prompt-check packages from $50/month are add-ons.

Use tool ↗

Overview

About Ahrefs

Ahrefs runs its own web crawler to maintain one of the largest backlink indexes — the about page cites trillions of backlinks and 320 PB of snapshots — and sells it alongside keyword research, rank tracking, technical site audits and a Brand Radar add-on that reports how often a brand appears in AI answers. Plans are per-seat and start at a $29 Starter, with the full toolset from Lite at $129 a month; API and MCP access are included from Lite rather than sold separately. Ahrefs Pte. Ltd. is headquartered in Singapore with 149 staff and about fifteen years of crawling behind the index. A free tier limited to your own verified sites is available.

Platforms: Web · API · Chrome extension
API: Yes
Last verified: Oct 15, 2026

Verified sources

Ahrefs Free; Starter $29/month; Lite $129/month with 1 user, 1,000 credits per user, 100,000 crawl credits, 5 projects, 750 tracked keywords, 6 months history; Standard $249 unlimited credits, 500,000 crawl credits; Advanced $449; Enterprise $1,499 with annual commitment; extra users $40/$60/$80 per month; 'Pay annually, save up to 17%'; API and MCP access on Lite, Standard, Advanced; Brand Radar AI from $199/month (15 October 2026)ahrefs.com ↗
About page: headquarters in Singapore (Marina One East Tower), copyright Ahrefs Pte. Ltd. (201227417H), 149 teammates, '15 years of crawling the web', index figures in trillions of backlinks and 320 PB of snapshots (15 October 2026)ahrefs.com ↗

Fact check

Is Ahrefs legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered: Nov 25, 2010 (15 years ago)Registry record (RDAP), registrar Name.com, Inc., looked up Sep 6, 2026
TLS certificate: Issued by Google Trust Services, valid until Dec 18, 2026Seen in our own connection to the site on Oct 15, 2026
Last checked: Oct 15, 2026The site answered
Operated by: Ahrefs Pte. Ltd., SingaporeOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Ahrefs

high confidence

Ahrefs is the backlink index most SEO teams treat as the reference, and the rest of the suite — keywords, rank tracking, audits — is strong enough that it usually replaces two or three cheaper tools. The entry prices mislead: Starter at $29 is a taster, and Lite at $129 is a single seat with credit limits, so a small agency lands at Standard plus extra users before it feels unconstrained. Buy it for the data; price it on your real seat count.

Pros

Backlink index built on Ahrefs' own crawler, with trillions of links and years of history
Keyword research, rank tracking, site audit and AI-answer visibility in one subscription
API and MCP access included from the Lite plan, not sold as a separate product
Free tier for your own verified sites and a $29 Starter for light use

Cons

Lite caps usage at 1,000 credits per user and six months of history
Every plan includes one user; additional seats are a per-month surcharge
Enterprise at $1,499 requires an annual commitment
Brand Radar AI and prompt-check packages are paid add-ons on top of the plan

Best for

SEO teams and agencies that need backlink data they can defend to a client
Content teams running keyword research and rank tracking at scale
Developers pulling index data through the API or MCP on a Lite plan or above

Not for

Solo site owners who only want a health check — the free tier and Search Console cover that
Teams on a tight budget needing several seats, where extra users add $40–80 a month each

Watch out: Lite's 1,000 credits per user go quickly in Site Explorer; if you hit them mid-month, the fix is an upgrade to Standard at $249, not a top-up.

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