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Launch platform · checked 10 October 2026

How to launch on Product Hunt

Daily launches of tech products voted by the community

Launching on Product Hunt is free. The listing we checked marked its link to the product ugc.

Free routeLink observed: ugc — marked ugc (user-generated content) — treated much like nofollowTop 10k
Open Product Hunt's submit page ↗

At a glance

Free route
Free route

Posting is free from a personal account (company accounts are prohibited); new accounts must finish onboarding before posting; the launch link must be the product's direct page without shortened or UTM-tracked URLs; asking people directly for upvotes is not allowed.

Paid listing from

No paid listing — the free route is the way in.

Review time
  • Free route: a scheduled launch goes live at 12:01 AM Pacific Time; scheduling up to 1 month ahead; no review period stated
Link on a live listing
Link observed: ugc — marked ugc (user-generated content) — treated much like nofollow

Marked ugc (user-generated content) — treated much like nofollow. Product Hunt does not say what kind of link it gives.

What we read: https://www.producthunt.com/products/notion (Wayback Machine copy of 2026-10-02) - 'Visit website' link goes directly to notion.so/?ref=producthunt with rel='noreferrer noopener ugc'; live pages are behind a Cloudflare challenge for curl

Requirements
  • Personal account (company accounts cannot post)
  • Onboarding of a new account must be completed before posting.
  • Direct product URL (no shortened or UTM links)
  • Email-signup-only products are not eligible for the homepage.
  • Pre-launch products are only occasionally allowed.
Audience, as they state it

A global community of makers, early adopters and tech enthusiasts (Product Hunt launch guide); no traffic figures published there. Their figures, not ours.

Popularity

#4,352 in the Tranco top-1M list of 9 October 2026 — Top 10k.

How to launch on Product Hunt, step by step

  1. 1Get the kit ready. Name, a one-line tagline, a short description, a square logo, two or three screenshots and your pricing in numbers — the same kit works on every directory.
  2. 2Open Product Hunt's launch page. It is at producthunt.com/launch.
  3. 3Take the free route, if it fits. Posting is free from a personal account (company accounts are prohibited); new accounts must finish onboarding before posting; the launch link must be the product's direct page without shortened or UTM-tracked URLs; asking people directly for upvotes is not allowed.
  4. 4Check the rules first. Personal account (company accounts cannot post) Onboarding of a new account must be completed before posting. Direct product URL (no shortened or UTM links)
  5. 5Once it is live, check the link. Open your listing, right-click the link to your site and choose Inspect: the rel attribute says whether it is a plain link, nofollow, ugc or sponsored.

What a launch there gets you

A launch gets a product page, a place in the daily leaderboard with upvotes and comments, and a chance at Product of the Day. Suits any product ready for users to try; display ads and newsletter sponsorships are sold separately and rates are not published.

  • 16 of the 35 launch platforms and directories whose live listings we read gave a plain link; Product Hunt's was marked ugc.
  • By traffic rank it is number 6 of the 27 launch platforms and directories here that appear in the Tranco top-1M list.

Product Hunt: the questions founders ask

How much does it cost to launch on Product Hunt?

Launching on Product Hunt is free.

Is Product Hunt free?

Yes, with conditions. Posting is free from a personal account (company accounts are prohibited); new accounts must finish onboarding before posting; the launch link must be the product's direct page without shortened or UTM-tracked URLs; asking people directly for upvotes is not allowed.

How long does a launch on Product Hunt take?

Free route: a scheduled launch goes live at 12:01 AM Pacific Time; scheduling up to 1 month ahead; no review period stated.

Does Product Hunt give a dofollow backlink?

Product Hunt does not say. The listing we checked marked its link to the product ugc.

What does Product Hunt require?

Personal account (company accounts cannot post). Onboarding of a new account must be completed before posting. Direct product URL (no shortened or UTM links). Email-signup-only products are not eligible for the homepage. Pre-launch products are only occasionally allowed.

Sources

Read on 10 October 2026. Read on Product Hunt's own pages; where a fact came from an archived copy or a third-party report, that source is listed too.

Next to the others

Product Hunt is one of 41 launch platforms and directories we checked on the same day, with the same questions.

Compare all 41 →

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